Brandwave

How popular isHuntley & Palmers in search?

In September 2026, there were an estimated 2.9K branded searches for Huntley & Palmers worldwide which is down 19.4% over the last 12 months. Huntley & Palmers holds 0.07% estimated Share of Search among biscuit brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fox's75.9%
  2. Oreo18.5%
  3. Arnott's3.7%
  4. Nairn's1.1%
  5. Cookie Time0.41%
  6. Ryvita0.33%
  7. Huntley & Palmers0.07%
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Which biscuit brands compete with Huntley & Palmers?

Huntley & Palmers against biscuit brands worldwide, by month

Share of Search by month for Fox's, Oreo, Arnott's, Huntley & Palmers. The figures are in the table below the chart.

View monthly share of search table
MonthFox'sOreoArnott'sNairn'sCookie TimeRyvitaHuntley & Palmers
Oct 202579%15.8%3.8%0.63%0.42%0.28%0.07%
Nov 202580.6%13.1%4.8%0.53%0.53%0.29%0.13%
Dec 202580%13%5.8%0.43%0.52%0.19%0.07%
Jan 202679%15.8%3.9%0.63%0.35%0.35%0.07%
Feb 202682.5%13.5%2.7%0.54%0.36%0.3%0.06%
Mar 202679.5%15.9%3.2%0.78%0.35%0.29%0.06%
Apr 202679.4%15.9%3.2%0.78%0.35%0.29%0.06%
May 202679.3%15.9%3.2%0.95%0.35%0.29%0.06%
Jun 202679.4%15.9%3.2%0.78%0.35%0.29%0.07%
Jul 202681.7%13.4%3.3%0.98%0.36%0.29%0.05%
Aug 202675.6%18.4%3.7%1.4%0.5%0.33%0.06%
Sep 202675.9%18.5%3.7%1.1%0.41%0.33%0.07%

  1. 1.Fox's

    75.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Oreo

    18.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Arnott's

    3.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nairn's

    1.1%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Cookie Time

    0.41%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.Ryvita

    0.33%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Huntley & Palmers

    0.07%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Huntley & Palmers and its closest rivals

Every comparison with Huntley & Palmers

How has branded search demand for Huntley & Palmers changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Huntley & Palmers worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands worldwide held steady at 0.07%.

How did search popularity change for biscuit brands worldwide in September 2026?

  1. Arnott's’ estimated Share of Search among biscuit brands worldwide has gained ground for 3 months in a row, from 3.2% to 3.7% in September 2026.

  2. Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.

How is Huntley & Palmers measured?

Brandwave collects information about searches that people make online using Huntley & Palmers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • huntley and palmers

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How the Brand Demand Index is measured

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