Brandwave

Biscuit brands:Which are searched most?

In September 2026, Fox's was the most searched among biscuit brands worldwide, with an estimated 3.4M branded searches and 75.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fox's75.9%
  2. Oreo18.5%
  3. Arnott's3.7%
  4. Nairn's1.1%
  5. Cookie Time0.41%
  6. Ryvita0.33%
  7. Huntley & Palmers0.07%

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Share of SearchLeaderboard

Compare the biscuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among biscuit brands worldwide, by month

Share of Search by month for Fox's, Oreo, Arnott's. The figures are in the table below the chart.

View monthly share of search table
MonthFox'sOreoArnott'sNairn'sCookie TimeRyvitaHuntley & Palmers
Oct 202579%15.8%3.8%0.63%0.42%0.28%0.07%
Nov 202580.6%13.1%4.8%0.53%0.53%0.29%0.13%
Dec 202580%13%5.8%0.43%0.52%0.19%0.07%
Jan 202679%15.8%3.9%0.63%0.35%0.35%0.07%
Feb 202682.5%13.5%2.7%0.54%0.36%0.3%0.06%
Mar 202679.5%15.9%3.2%0.78%0.35%0.29%0.06%
Apr 202679.4%15.9%3.2%0.78%0.35%0.29%0.06%
May 202679.3%15.9%3.2%0.95%0.35%0.29%0.06%
Jun 202679.4%15.9%3.2%0.78%0.35%0.29%0.07%
Jul 202681.7%13.4%3.3%0.98%0.36%0.29%0.05%
Aug 202675.6%18.4%3.7%1.4%0.5%0.33%0.06%
Sep 202675.9%18.5%3.7%1.1%0.41%0.33%0.07%

This month’s ranking, September 2026

  1. 1.Fox's

    75.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Oreo

    18.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Arnott's

    3.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nairn's

    1.1%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Cookie Time

    0.41%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.Ryvita

    0.33%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Huntley & Palmers

    0.07%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among biscuit brands worldwide?

In September 2026, Fox's was the most searched among biscuit brands worldwide, with an estimated 3.4M branded searches and 75.9% estimated Share of Search within this set. Oreo is in 2nd place, 57.4 percentage points behind at 18.5% Share of Search.

Global biscuit brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fox's79% → 75.9%82.5%Feb 202675.6%Aug 20261st
Oreo15.8% → 18.5%18.5%Sep 202613%Dec 20252nd
Arnott's3.8% → 3.7%5.8%Dec 20252.7%Feb 20263rd
Nairn's0.63% → 1.1%1.4%Aug 20260.43%Dec 20254th
Cookie Time0.42% → 0.41%0.53%Nov 20250.35%Jan 20265th
Ryvita0.28% → 0.33%0.35%Jan 20260.19%Dec 20256th
Huntley & Palmers0.07%0.13%Nov 20250.05%Jul 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide decreased from 79% to 75.9%.
  • Across the 12 months ending September 2026, Oreo’s estimated Share of Search among biscuit brands worldwide increased from 15.8% to 18.5%.
  • Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide peaked at 82.5% in February 2026 and was lowest at 75.6% in August 2026.
  • Across the 12 months ending September 2026, Oreo’s estimated Share of Search among biscuit brands worldwide peaked at 18.5% in September 2026 and was lowest at 13% in December 2025.
  • Across the 12 months ending September 2026, Arnott's’ estimated Share of Search among biscuit brands worldwide peaked at 5.8% in December 2025 and was lowest at 2.7% in February 2026.
  • Across the 12 months ending September 2026, Arnott's, Nairn's, Cookie Time, Ryvita and Huntley & Palmers held steady: their estimated Share of Search among biscuit brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for biscuit brands worldwide in September 2026?

  1. Arnott's’ estimated Share of Search among biscuit brands worldwide has gained ground for 3 months in a row, from 3.2% to 3.7% in September 2026.

  2. Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.

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