How popular isCookie Time in search?
In September 2026, there were an estimated 18.1K branded searches for Cookie Time worldwide which is down 18.5% over the last 12 months. Cookie Time holds 0.41% estimated Share of Search among biscuit brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which biscuit brands compete with Cookie Time?
Share of Search by month for Fox's, Oreo, Arnott's, Cookie Time. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox's | Oreo | Arnott's | Nairn's | Cookie Time | Ryvita | Huntley & Palmers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 15.8% | 3.8% | 0.63% | 0.42% | 0.28% | 0.07% |
| Nov 2025 | 80.6% | 13.1% | 4.8% | 0.53% | 0.53% | 0.29% | 0.13% |
| Dec 2025 | 80% | 13% | 5.8% | 0.43% | 0.52% | 0.19% | 0.07% |
| Jan 2026 | 79% | 15.8% | 3.9% | 0.63% | 0.35% | 0.35% | 0.07% |
| Feb 2026 | 82.5% | 13.5% | 2.7% | 0.54% | 0.36% | 0.3% | 0.06% |
| Mar 2026 | 79.5% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| Apr 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| May 2026 | 79.3% | 15.9% | 3.2% | 0.95% | 0.35% | 0.29% | 0.06% |
| Jun 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.07% |
| Jul 2026 | 81.7% | 13.4% | 3.3% | 0.98% | 0.36% | 0.29% | 0.05% |
| Aug 2026 | 75.6% | 18.4% | 3.7% | 1.4% | 0.5% | 0.33% | 0.06% |
| Sep 2026 | 75.9% | 18.5% | 3.7% | 1.1% | 0.41% | 0.33% | 0.07% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.9% | 3.4M | 0% | +0.3 points | |
| 2, held 2nd | 18.5% | 823K | 0% | +0.1 points | |
| 3, held 3rd | 3.7% | 165K | 0% | 0 points | |
| 4, held 4th | 1.1% | 49.5K | -18.2% | -0.2 points | |
| 5, held 5th | 0.41% | 18.1K | -18.5% | -0.1 points | |
| 6, held 6th | 0.33% | 14.8K | 0% | 0 points | |
| 7, held 7th | 0.07% | 2.9K | 0% | 0 points |
1.Fox's
75.9%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Oreo18.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Arnott's
3.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Nairn's1.1%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.41%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
6.
Ryvita0.33%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cookie Time and its closest rivals
Every comparison with Cookie Time
6 comparisons
How has branded search demand for Cookie Time changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cookie Time worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Cookie Time’s estimated Share of Search among biscuit brands worldwide held steady, from 0.42% to 0.41%.
How did search popularity change for biscuit brands worldwide in September 2026?
5 changes
Arnott's’ estimated Share of Search among biscuit brands worldwide has gained ground for 3 months in a row, from 3.2% to 3.7% in September 2026.
Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.
How is Cookie Time measured?
Brandwave collects information about searches that people make online using Cookie Time’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cookie time
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Is Cookie Time your brand?
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