Cookie Time vs Fox's:Which is searched more?

Name: Cookie Time vs Fox's: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Fox's had more branded searches than Cookie Time among biscuit brands worldwide. Fox's was estimated to have 3.4M branded searches compared to Cookie Time’s 18.1K, and held a 75.9% Share of Search versus Cookie Time’s 0.41%. These are worldwide searches for English-language branded terms.

Share of Search among biscuit brands worldwide in September 2026Which is more popular in search, Cookie Time or Fox's?

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Which is more popular in search, Cookie Time or Fox's?

Compare the biscuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cookie Time and Fox's among biscuit brands worldwide, by month

Month	Fox's	Oreo	Arnott's	Nairn's	Cookie Time	Ryvita	Huntley & Palmers
Oct 2025	79%	15.8%	3.8%	0.63%	0.42%	0.28%	0.07%
Nov 2025	80.6%	13.1%	4.8%	0.53%	0.53%	0.29%	0.13%
Dec 2025	80%	13%	5.8%	0.43%	0.52%	0.19%	0.07%
Jan 2026	79%	15.8%	3.9%	0.63%	0.35%	0.35%	0.07%
Feb 2026	82.5%	13.5%	2.7%	0.54%	0.36%	0.3%	0.06%
Mar 2026	79.5%	15.9%	3.2%	0.78%	0.35%	0.29%	0.06%
Apr 2026	79.4%	15.9%	3.2%	0.78%	0.35%	0.29%	0.06%
May 2026	79.3%	15.9%	3.2%	0.95%	0.35%	0.29%	0.06%
Jun 2026	79.4%	15.9%	3.2%	0.78%	0.35%	0.29%	0.07%
Jul 2026	81.7%	13.4%	3.3%	0.98%	0.36%	0.29%	0.05%
Aug 2026	75.6%	18.4%	3.7%	1.4%	0.5%	0.33%	0.06%
Sep 2026	75.9%	18.5%	3.7%	1.1%	0.41%	0.33%	0.07%

How has the Cookie Time and Fox's comparison changed over the last 12 months?

3 findings

Fox's was ahead of Cookie Time in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Cookie Time’s estimated Share of Search among biscuit brands worldwide moved from 0.42% to 0.41%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide moved from 79% to 75.9%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for biscuit brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.

Other head-to-heads among biscuit brands

How each brand is measured

Brandwave collects information about searches that people make online using Cookie Time’s and Fox's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1 branded search term