Cookie Time vs Nairn's:Which is searched more?
In September 2026, Nairn's had more branded searches than Cookie Time among biscuit brands worldwide. Nairn's was estimated to have 49.5K branded searches compared to Cookie Time’s 18.1K, and held a 1.1% Share of Search versus Cookie Time’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cookie Time or Nairn's?
Compare the biscuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nairn's, Cookie Time. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox's | Oreo | Arnott's | Nairn's | Cookie Time | Ryvita | Huntley & Palmers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 15.8% | 3.8% | 0.63% | 0.42% | 0.28% | 0.07% |
| Nov 2025 | 80.6% | 13.1% | 4.8% | 0.53% | 0.53% | 0.29% | 0.13% |
| Dec 2025 | 80% | 13% | 5.8% | 0.43% | 0.52% | 0.19% | 0.07% |
| Jan 2026 | 79% | 15.8% | 3.9% | 0.63% | 0.35% | 0.35% | 0.07% |
| Feb 2026 | 82.5% | 13.5% | 2.7% | 0.54% | 0.36% | 0.3% | 0.06% |
| Mar 2026 | 79.5% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| Apr 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| May 2026 | 79.3% | 15.9% | 3.2% | 0.95% | 0.35% | 0.29% | 0.06% |
| Jun 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.07% |
| Jul 2026 | 81.7% | 13.4% | 3.3% | 0.98% | 0.36% | 0.29% | 0.05% |
| Aug 2026 | 75.6% | 18.4% | 3.7% | 1.4% | 0.5% | 0.33% | 0.06% |
| Sep 2026 | 75.9% | 18.5% | 3.7% | 1.1% | 0.41% | 0.33% | 0.07% |
How has the Cookie Time and Nairn's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cookie Time took it in December 2025, Nairn's took it in January 2026.
- Across the 12 months ending September 2026, Cookie Time’s estimated Share of Search among biscuit brands worldwide moved from 0.42% to 0.41%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among biscuit brands worldwide moved from 0.63% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for biscuit brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Other head-to-heads among biscuit brands
How each brand is measured
Brandwave collects information about searches that people make online using Cookie Time’s and Nairn's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cookie Time
1 branded search term
- cookie time
Nairn's
1 branded search term
- nairns
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