Huntley & Palmers vs Nairn's:Which is searched more?
In September 2026, Nairn's had more branded searches than Huntley & Palmers among biscuit brands worldwide. Nairn's was estimated to have 49.5K branded searches compared to Huntley & Palmers’ 2.9K, and held a 1.1% Share of Search versus Huntley & Palmers’ 0.07%. These are worldwide searches for English-language branded terms.
Follow Huntley & Palmers vs Nairn's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Huntley & Palmers or Nairn's?
Compare the biscuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nairn's, Huntley & Palmers. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox's | Oreo | Arnott's | Nairn's | Cookie Time | Ryvita | Huntley & Palmers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 15.8% | 3.8% | 0.63% | 0.42% | 0.28% | 0.07% |
| Nov 2025 | 80.6% | 13.1% | 4.8% | 0.53% | 0.53% | 0.29% | 0.13% |
| Dec 2025 | 80% | 13% | 5.8% | 0.43% | 0.52% | 0.19% | 0.07% |
| Jan 2026 | 79% | 15.8% | 3.9% | 0.63% | 0.35% | 0.35% | 0.07% |
| Feb 2026 | 82.5% | 13.5% | 2.7% | 0.54% | 0.36% | 0.3% | 0.06% |
| Mar 2026 | 79.5% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| Apr 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| May 2026 | 79.3% | 15.9% | 3.2% | 0.95% | 0.35% | 0.29% | 0.06% |
| Jun 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.07% |
| Jul 2026 | 81.7% | 13.4% | 3.3% | 0.98% | 0.36% | 0.29% | 0.05% |
| Aug 2026 | 75.6% | 18.4% | 3.7% | 1.4% | 0.5% | 0.33% | 0.06% |
| Sep 2026 | 75.9% | 18.5% | 3.7% | 1.1% | 0.41% | 0.33% | 0.07% |
How has the Huntley & Palmers and Nairn's comparison changed over the last 12 months?
3 findings
- Nairn's was ahead of Huntley & Palmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among biscuit brands worldwide moved from 0.63% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for biscuit brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Other head-to-heads among biscuit brands
How each brand is measured
Brandwave collects information about searches that people make online using Huntley & Palmers’ and Nairn's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huntley & Palmers
1 branded search term
- huntley and palmers
Nairn's
1 branded search term
- nairns
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.