Brandwave

Lotus Biscoff vs Walkers:Which is more popular?

In September 2026, Lotus Biscoff had more branded searches than Walkers among cookie brands worldwide. Lotus Biscoff had about 165,000 branded searches, while Walkers had 40,500. Lotus Biscoff made up 2.9% of all cookie brand searches we track, and Walkers accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about cookie brands, Lotus Biscoff appeared in two of the five answers and Walkers in one. Lotus Biscoff was mentioned before Walkers in two out of three answers that named either.

Among cookie brands worldwide in September 2026

Who do people search for more?

Lotus Biscoff, about 4 searches for every 1 for Walkers

Lotus Biscoff 165K searchesWalkers 40.5K searches

Who does AI mention more?

Lotus Biscoff, mentioned in 2 of 5 answers, Walkers in 1

Lotus Biscoff in 2 of 5Walkers in 1 of 5

Who does AI recommend more?

Lotus Biscoff, named ahead of Walkers in 2 of 3 answers

Lotus Biscoff first in 2Walkers first in 1

Follow Lotus Biscoff vs Walkers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Walkers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lotus Biscoff was listed before Walkers in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lotus Biscoff or Walkers more popular in search?

This chart shows how often people search Google for Lotus Biscoff and Walkers by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Lotus Biscoff and Walkers among cookie brands worldwide, by month

Share of searches by month for Lotus Biscoff, Walkers. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Lotus Biscoff and Walkers comparison changed over the last 12 months?

3 findings
  • Lotus Biscoff was ahead of Walkers in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among cookie brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Walkers’ share of searches among cookie brands worldwide moved from 0.78% to 0.72%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for cookie brands worldwide in September 2026?

2 changes

  1. In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide.

  2. Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lotus Biscoff’s and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lotus Biscoff

1 branded search term

  • lotus biscoff

Walkers

1 branded search term

  • walkers shortbread

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free