Brandwave

Chips Ahoy vs Lotus Biscoff:Which is more popular?

In September 2026, Chips Ahoy and Lotus Biscoff were level in searches among cookie brands worldwide, with an estimated 165K branded searches each, at 2.9% of the total each. When we asked ChatGPT and Google AI Overviews about cookie brands, Chips Ahoy appeared in all five answers and Lotus Biscoff in two. Chips Ahoy was mentioned before Lotus Biscoff in three out of four answers.

Among cookie brands worldwide in September 2026

Who do people search for more?

Chips Ahoy and Lotus Biscoff are searched for about as often as each other.

Chips Ahoy 165K searchesLotus Biscoff 165K searches

Who does AI mention more?

Chips Ahoy, mentioned in every answer we collected

Chips Ahoy in 5 of 5Lotus Biscoff in 2 of 5

Who does AI recommend more?

Chips Ahoy, named ahead of Lotus Biscoff in 3 of 4 answers

Chips Ahoy first in 3Lotus Biscoff first in 1

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chips Ahoy appeared in all five answers. Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Chips Ahoy was listed before Lotus Biscoff in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Chips Ahoy or Lotus Biscoff more popular in search?

This chart shows how often people search Google for Chips Ahoy and Lotus Biscoff by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Chips Ahoy and Lotus Biscoff among cookie brands worldwide, by month

Share of searches by month for Chips Ahoy, Lotus Biscoff. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Chips Ahoy and Lotus Biscoff comparison changed over the last 12 months?

3 findings
  • Chips Ahoy was ahead of Lotus Biscoff in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chips Ahoy’s share of searches among cookie brands worldwide moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among cookie brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for cookie brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chips Ahoy’s and Lotus Biscoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chips Ahoy

1 branded search term

  • chips ahoy

Lotus Biscoff

1 branded search term

  • lotus biscoff

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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