Brandwave

Fox's vs Levain Bakery:Which is more popular?

In September 2026, Fox's had more branded searches than Levain Bakery among cookie brands worldwide. Fox's had about 3.4 million branded searches, while Levain Bakery had 673,000. Fox's made up 59.6% of all cookie brand searches we track, and Levain Bakery accounted for 12%. When we asked ChatGPT and Google AI Overviews about cookie brands, Levain Bakery appeared in two of the five answers and Fox's in none.

Among cookie brands worldwide in September 2026

Who do people search for more?

Fox's, about 5 searches for every 1 for Levain Bakery

Fox's 3.4M searchesLevain Bakery 673K searches

Who does AI mention more?

Levain Bakery, mentioned in 2 of 5 answers, Fox's in 0

Levain Bakery in 2 of 5Fox's in 0 of 5

Who does AI recommend more?

Levain Bakery, the only one of the two named

Levain Bakery first in 2Fox's never named

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Levain Bakery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fox's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fox's or Levain Bakery more popular in search?

This chart shows how often people search Google for Fox's and Levain Bakery by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Fox's and Levain Bakery among cookie brands worldwide, by month

Share of searches by month for Fox's, Levain Bakery. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Fox's and Levain Bakery comparison changed over the last 12 months?

3 findings
  • Fox's was ahead of Levain Bakery in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fox's’ share of searches among cookie brands worldwide moved from 64.1% to 59.6%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Levain Bakery’s share of searches among cookie brands worldwide moved from 10.5% to 12%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for cookie brands worldwide in September 2026?

2 changes

  1. Levain Bakery’s share of searches among cookie brands worldwide has gained ground for 3 months in a row, from 8.7% to 12% in September 2026.

  2. Estimated monthly branded searches for Fox's worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fox's’ and Levain Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox's

2 branded search terms

  • fox s
  • foxs

Levain Bakery

1 branded search term

  • levain bakery

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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