Fox's vs Nairn's:Which is searched more?
In September 2026, Fox's had more branded searches than Nairn's among biscuit brands worldwide. Fox's was estimated to have 3.4M branded searches compared to Nairn's’ 49.5K, and held a 75.9% Share of Search versus Nairn's’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fox's or Nairn's?
Compare the biscuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fox's, Nairn's. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox's | Oreo | Arnott's | Nairn's | Cookie Time | Ryvita | Huntley & Palmers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 15.8% | 3.8% | 0.63% | 0.42% | 0.28% | 0.07% |
| Nov 2025 | 80.6% | 13.1% | 4.8% | 0.53% | 0.53% | 0.29% | 0.13% |
| Dec 2025 | 80% | 13% | 5.8% | 0.43% | 0.52% | 0.19% | 0.07% |
| Jan 2026 | 79% | 15.8% | 3.9% | 0.63% | 0.35% | 0.35% | 0.07% |
| Feb 2026 | 82.5% | 13.5% | 2.7% | 0.54% | 0.36% | 0.3% | 0.06% |
| Mar 2026 | 79.5% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| Apr 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.06% |
| May 2026 | 79.3% | 15.9% | 3.2% | 0.95% | 0.35% | 0.29% | 0.06% |
| Jun 2026 | 79.4% | 15.9% | 3.2% | 0.78% | 0.35% | 0.29% | 0.07% |
| Jul 2026 | 81.7% | 13.4% | 3.3% | 0.98% | 0.36% | 0.29% | 0.05% |
| Aug 2026 | 75.6% | 18.4% | 3.7% | 1.4% | 0.5% | 0.33% | 0.06% |
| Sep 2026 | 75.9% | 18.5% | 3.7% | 1.1% | 0.41% | 0.33% | 0.07% |
How has the Fox's and Nairn's comparison changed over the last 12 months?
3 findings
- Fox's was ahead of Nairn's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide moved from 79% to 75.9%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among biscuit brands worldwide moved from 0.63% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for biscuit brands worldwide in September 2026?
2 changes
Other head-to-heads among biscuit brands
How each brand is measured
Brandwave collects information about searches that people make online using Fox's’ and Nairn's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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