Fox's vs Tate's Bake Shop:Which is more popular?
In September 2026, Fox's had more branded searches than Tate's Bake Shop among cookie brands worldwide. Fox's had about 3.4 million branded searches, while Tate's Bake Shop had 720. Fox's made up 59.6% of all cookie brand searches we track, and Tate's Bake Shop accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cookie brands, Tate's Bake Shop appeared in four of the five answers and Fox's in none.
Who do people search for more?
Fox's, about 4657 searches for every 1 for Tate's Bake Shop
Who does AI mention more?
Tate's Bake Shop, mentioned in 4 of 5 answers, Fox's in 0
Who does AI recommend more?
Tate's Bake Shop, the only one of the two named
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Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tate's Bake Shop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fox's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pepperidge Farm1st- Tate's Bake Shop2nd
Oreo3rd- Chips Ahoy4th
Levain Bakery5th
Lotus Biscoff6th- Famous Amos7th
Keebler8th
Walkers9th- Fox's–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookie brands
5 answers
Asked ChatGPT
“Which cookie brand should I buy?”
Asked ChatGPT
“What are the best cookie brands?”
Asked ChatGPT
“What's the best cookie brand for snacking?”
Searched Google, AI Overview
“chocolate chip cookies”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fox's or Tate's Bake Shop more popular in search?
This chart shows how often people search Google for Fox's and Tate's Bake Shop by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fox's, Tate's Bake Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox's | Oreo | Levain Bakery | Tim Tam | Chips Ahoy | Lotus Biscoff | Famous Amos | Pepperidge Farm | Walkers | Keebler | Tate's Bake Shop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 12.9% | 10.5% | 3.1% | 2.6% | 3.1% | 1.2% | 1.2% | 0.78% | 0.42% | 0.01% |
| Nov 2025 | 64.4% | 10.6% | 10.6% | 3.9% | 2.6% | 3.9% | 1.2% | 1.4% | 1.2% | 0.35% | 0.01% |
| Dec 2025 | 61.2% | 10.1% | 12.3% | 3.7% | 2.5% | 5.5% | 1.4% | 1.4% | 1.6% | 0.41% | 0.01% |
| Jan 2026 | 63.2% | 12.7% | 8.5% | 3.8% | 2.5% | 5.7% | 1.1% | 1.1% | 0.93% | 0.42% | <0.01% |
| Feb 2026 | 66.1% | 10.9% | 8.9% | 4% | 2.7% | 4% | 1.2% | 1.2% | 0.65% | 0.44% | <0.01% |
| Mar 2026 | 63.3% | 12.7% | 10.4% | 3.8% | 2.6% | 3.8% | 1.1% | 1.1% | 0.63% | 0.51% | <0.01% |
| Apr 2026 | 64.5% | 13% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.52% | 0.35% | 0.01% |
| May 2026 | 64.4% | 12.9% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.64% | 0.43% | 0.02% |
| Jun 2026 | 65.1% | 13.1% | 8.7% | 4.8% | 2.6% | 2.6% | 0.96% | 0.96% | 0.64% | 0.43% | 0.02% |
| Jul 2026 | 67.4% | 11.1% | 9% | 4% | 2.7% | 2.7% | 1% | 1% | 0.67% | 0.37% | 0.02% |
| Aug 2026 | 59.4% | 14.6% | 11.9% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.72% | 0.02% |
| Sep 2026 | 59.6% | 14.6% | 12% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.48% | 0.01% |
How has the Fox's and Tate's Bake Shop comparison changed over the last 12 months?
3 findings
- Fox's was ahead of Tate's Bake Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox's’ share of searches among cookie brands worldwide moved from 64.1% to 59.6%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for cookie brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fox's worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fox's’ and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox's
2 branded search terms
- fox s
- foxs
Tate's Bake Shop
1 branded search term
- tates bake shop
Other head-to-heads among cookie brands
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