Chips Ahoy vs Walkers:Which is more popular by branded search?
In August 2026, Chips Ahoy had more branded searches than Walkers among cookie brands worldwide. Chips Ahoy was estimated to have 165K branded searches compared to Walkers’ 40.5K, and held a 12.3% Share of Search versus Walkers’ 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chips Ahoy or Walkers?
Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chips Ahoy, Walkers. The figures are in the table below the chart.
View monthly share of search table
| Month | Oreo | Tim Tam | Chips Ahoy | Keebler | Walkers | Fox's |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 15.5% | 12.7% | 2.1% | 3.8% | 2.5% |
| Nov 2025 | 55.5% | 20.3% | 13.6% | 1.8% | 6.1% | 2.7% |
| Dec 2025 | 53% | 19.4% | 13% | 2.1% | 8.7% | 3.9% |
| Jan 2026 | 61% | 18.2% | 12.2% | 2% | 4.5% | 2% |
| Feb 2026 | 57.1% | 20.9% | 14% | 2.3% | 3.4% | 2.3% |
| Mar 2026 | 61.9% | 18.5% | 12.4% | 2.5% | 3% | 1.7% |
| Apr 2026 | 65.2% | 15.9% | 13.1% | 1.8% | 2.6% | 1.4% |
| May 2026 | 64.6% | 15.8% | 12.9% | 2.1% | 3.2% | 1.4% |
| Jun 2026 | 59.9% | 21.9% | 12% | 2% | 2.9% | 1.3% |
| Jul 2026 | 57.8% | 21.1% | 14.2% | 1.9% | 3.5% | 1.6% |
| Aug 2026 | 61.5% | 18.4% | 12.3% | 3% | 3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chips Ahoy and Walkers comparison changed over the last 12 months?
3 findings
- Chips Ahoy was ahead of Walkers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chips Ahoy’s estimated Share of Search among cookie brands worldwide moved from 12.7% to 12.3%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide moved from 3.8% to 3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for cookie brands worldwide in August 2026?
3 changes
In August 2026, Keebler overtook Walkers to rank 4th among cookie brands worldwide, at 3%.
In August 2026, Chips Ahoy lost estimated Share of Search among cookie brands worldwide, from 14.2% to 12.3%.
Estimated monthly branded searches for Walkers worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chips Ahoy’s and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chips Ahoy
1 branded search term
- chips ahoy
Walkers
1 branded search term
- walkers shortbread
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.