Brandwave

Tate's Bake Shop vs Walkers:Which is more popular?

In September 2026, Walkers had more branded searches than Tate's Bake Shop among cookie brands worldwide. Walkers had about 40,500 branded searches, while Tate's Bake Shop had 720. Walkers made up 0.72% of all cookie brand searches we track, and Tate's Bake Shop accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cookie brands, Tate's Bake Shop appeared in four of the five answers and Walkers in one. Tate's Bake Shop was mentioned before Walkers in every answer.

Among cookie brands worldwide in September 2026

Who do people search for more?

Walkers, about 56 searches for every 1 for Tate's Bake Shop

Walkers 40.5K searchesTate's Bake Shop 720 searches

Who does AI mention more?

Tate's Bake Shop, mentioned in 4 of 5 answers, Walkers in 1

Tate's Bake Shop in 4 of 5Walkers in 1 of 5

Who does AI recommend more?

Tate's Bake Shop, named ahead of Walkers in every answer

Tate's Bake Shop first in 4Walkers never first

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tate's Bake Shop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Walkers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tate's Bake Shop was listed before Walkers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Tate's Bake Shop or Walkers more popular in search?

This chart shows how often people search Google for Tate's Bake Shop and Walkers by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Tate's Bake Shop and Walkers among cookie brands worldwide, by month

Share of searches by month for Walkers, Tate's Bake Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Tate's Bake Shop and Walkers comparison changed over the last 12 months?

3 findings
  • Walkers was ahead of Tate's Bake Shop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Walkers’ share of searches among cookie brands worldwide moved from 0.78% to 0.72%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for cookie brands worldwide in September 2026?

1 change

  1. In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tate's Bake Shop’s and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tate's Bake Shop

1 branded search term

  • tates bake shop

Walkers

1 branded search term

  • walkers shortbread

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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