Oreo vs Tate's Bake Shop:Which is searched more?
In September 2026, Oreo had more branded searches than Tate's Bake Shop among cookie brands worldwide. Oreo had about 823,000 branded searches, while Tate's Bake Shop had 720. Oreo made up 14.6% of all cookie brand searches we track, and Tate's Bake Shop accounted for 0.01%. These are worldwide searches for English-language branded terms.
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Is Oreo or Tate's Bake Shop more popular in search?
Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Oreo, Tate's Bake Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox's | Oreo | Levain Bakery | Tim Tam | Chips Ahoy | Lotus Biscoff | Famous Amos | Pepperidge Farm | Walkers | Keebler | Tate's Bake Shop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 12.9% | 10.5% | 3.1% | 2.6% | 3.1% | 1.2% | 1.2% | 0.78% | 0.42% | 0.01% |
| Nov 2025 | 64.4% | 10.6% | 10.6% | 3.9% | 2.6% | 3.9% | 1.2% | 1.4% | 1.2% | 0.35% | 0.01% |
| Dec 2025 | 61.2% | 10.1% | 12.3% | 3.7% | 2.5% | 5.5% | 1.4% | 1.4% | 1.6% | 0.41% | 0.01% |
| Jan 2026 | 63.2% | 12.7% | 8.5% | 3.8% | 2.5% | 5.7% | 1.1% | 1.1% | 0.93% | 0.42% | <0.01% |
| Feb 2026 | 66.1% | 10.9% | 8.9% | 4% | 2.7% | 4% | 1.2% | 1.2% | 0.65% | 0.44% | <0.01% |
| Mar 2026 | 63.3% | 12.7% | 10.4% | 3.8% | 2.6% | 3.8% | 1.1% | 1.1% | 0.63% | 0.51% | <0.01% |
| Apr 2026 | 64.5% | 13% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.52% | 0.35% | 0.01% |
| May 2026 | 64.4% | 12.9% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.64% | 0.43% | 0.02% |
| Jun 2026 | 65.1% | 13.1% | 8.7% | 4.8% | 2.6% | 2.6% | 0.96% | 0.96% | 0.64% | 0.43% | 0.02% |
| Jul 2026 | 67.4% | 11.1% | 9% | 4% | 2.7% | 2.7% | 1% | 1% | 0.67% | 0.37% | 0.02% |
| Aug 2026 | 59.4% | 14.6% | 11.9% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.72% | 0.02% |
| Sep 2026 | 59.6% | 14.6% | 12% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.48% | 0.01% |
How has the Oreo and Tate's Bake Shop comparison changed over the last 12 months?
3 findings
- Oreo was ahead of Tate's Bake Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands worldwide moved from 12.9% to 14.6%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for cookie brands worldwide in September 2026?
0 changes
Neither Oreo nor Tate's Bake Shop moved beyond provider rounding among cookie brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oreo’s and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oreo
1 branded search term
- oreo
Tate's Bake Shop
1 branded search term
- tates bake shop
Other head-to-heads among cookie brands
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