Brandwave

How popular isHalls?

In October 2026, people searched for Halls by name about 51,900 times worldwide, a 17.5% decrease from the previous year. These searches made up 20.4% of all global throat lozenge brand searches, placing Halls third out of four brands. When we asked both ChatGPT and Google AI Overviews about throat lozenge brands, Halls appeared in all answers and was the second most recommended of the four.

Search and AI answers in October 2026

Halls is the third most searched of 4 competitors and the second most recommended in the AI answers we collected.

  1. RicolaShare of searches 43.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DifflamShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HallsShare of searches 20.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. StrepsilsShare of searches 0.75%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top throat lozenge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Halls appeared in all five answers. Halls is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ricola1st
  2. Halls2nd
  3. Strepsils3rd
  4. Difflam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ricola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Halls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strepsils1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Difflam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about throat lozenge brands

5 answers

  • Asked ChatGPT

    “Which throat lozenge brand should I buy?”

    1. 1Halls
    2. 2Ricola
    3. 3Strepsils

  • Asked ChatGPT

    “What are the best throat lozenge brands?”

    1. 1Ricola
    2. 2Halls

  • Asked ChatGPT

    “What's the best throat lozenge brand for a sore throat?”

    1. 1Halls
    2. 2Ricola

  • Searched Google, AI Overview

    “sore throat lozenges”

    1. 1Ricola
    2. 2Halls

  • Searched Google, AI Overview

    “best throat lozenge”

    1. 1Ricola
    2. 2Halls

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Halls compared with other throat lozenge brands worldwide?

Halls against throat lozenge brands worldwide, by month

Share of searches by month for Ricola, Difflam, Halls. The figures are in the table below the chart.

View monthly share of searches table
MonthRicolaDifflamHallsStrepsils
Nov 202549.4%27.1%23%0.59%
Dec 202539.7%26.6%33.2%0.56%
Jan 202644.5%24.4%30.6%0.53%
Feb 202646.3%31.2%21.9%0.67%
Mar 202648%32.3%18.7%1%
Apr 202646.4%31%21.7%0.82%
May 202646.4%31%21.7%0.82%
Jun 202651.2%34.2%13.5%1.1%
Jul 202649.8%33.3%15.8%1%
Aug 202648.2%32.2%18.6%1%
Sep 202648%32.3%18.7%1%
Oct 202643.3%35.6%20.4%0.75%

  1. 1.Ricola

    43.3%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Difflam

    35.6%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Halls

    20.4%

    Held 3rd. 51.9K estimated branded searches, +21% vs prior month. Share +1.7 points.

  4. 4.Strepsils

    0.75%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

Strepsils sells other things too, so only its searches that name this product count here, like “strepsils throat lozenge”.

Compare popularity between Halls and its closest rivals

Every comparison with Halls

3 comparisons

How has branded search demand for Halls changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Halls worldwide fell from 62.9K to 51.9K.
  • Across the 12 months ending October 2026, Halls’ share of searches among throat lozenge brands worldwide decreased from 23% to 20.4%.
  • Across the 12 months ending October 2026, Halls’ share of searches among throat lozenge brands worldwide peaked at 33.2% in December 2025 and was lowest at 13.5% in June 2026.

How did search popularity change for throat lozenge brands worldwide in October 2026?

4 changes

  1. In October 2026, Difflam gained share of searches among throat lozenge brands worldwide, from 32.3% to 35.6%.

  2. In October 2026, Halls gained share of searches among throat lozenge brands worldwide, from 18.7% to 20.4%.

  3. In October 2026, Ricola lost share of searches among throat lozenge brands worldwide, from 48% to 43.3%.

  4. Estimated monthly branded searches for Strepsils worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026.

How are Halls’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Halls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • halls cough drops
  • halls lozenges

How the Brand Demand Index is measured

Who owns Halls?

Halls is owned by Mondelez International. Brandwave also tracks Oreo, Sour Patch Kids, Swedish Fish, Triscuit and Wheat Thins, owned by the same company, worldwide.

Do you work for Halls? To request corrections or removal please contact us via our support page and we will be happy to assist.

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