Halls vs Ricola:Which is more popular?
In October 2026, Ricola had more branded searches than Halls among throat lozenge brands worldwide. Ricola had about 110,000 branded searches, while Halls had 51,900. Ricola made up 43.3% of all throat lozenge brand searches we track, and Halls accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about throat lozenge brands, both Halls and Ricola appeared in all five answers. Ricola was mentioned before Halls in three out of five answers.
Who do people search for more?
Ricola, about 2 searches for every 1 for Halls
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Ricola, named ahead of Halls in 3 of 5 answers
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Top throat lozenge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Halls and Ricola showed up in all five answers. Ricola was listed before Halls in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about throat lozenge brands
5 answers
Asked ChatGPT
“Which throat lozenge brand should I buy?”
Asked ChatGPT
“What are the best throat lozenge brands?”
Asked ChatGPT
“What's the best throat lozenge brand for a sore throat?”
Searched Google, AI Overview
“sore throat lozenges”
Searched Google, AI Overview
“best throat lozenge”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Halls or Ricola more popular in search?
This chart shows how often people search Google for Halls and Ricola by name. Each line represents a brand's share of searches for all four throat lozenge brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ricola, Halls. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ricola | Difflam | Halls | Strepsils |
|---|---|---|---|---|
| Nov 2025 | 49.4% | 27.1% | 23% | 0.59% |
| Dec 2025 | 39.7% | 26.6% | 33.2% | 0.56% |
| Jan 2026 | 44.5% | 24.4% | 30.6% | 0.53% |
| Feb 2026 | 46.3% | 31.2% | 21.9% | 0.67% |
| Mar 2026 | 48% | 32.3% | 18.7% | 1% |
| Apr 2026 | 46.4% | 31% | 21.7% | 0.82% |
| May 2026 | 46.4% | 31% | 21.7% | 0.82% |
| Jun 2026 | 51.2% | 34.2% | 13.5% | 1.1% |
| Jul 2026 | 49.8% | 33.3% | 15.8% | 1% |
| Aug 2026 | 48.2% | 32.2% | 18.6% | 1% |
| Sep 2026 | 48% | 32.3% | 18.7% | 1% |
| Oct 2026 | 43.3% | 35.6% | 20.4% | 0.75% |
How has branded search for Halls and Ricola changed worldwide over the last 12 months?
3 findings
- Ricola was ahead of Halls in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Halls’ share of searches among throat lozenge brands worldwide moved from 23% to 20.4%, and its estimated monthly branded searches moved from 62.9K to 51.9K.
- Across the 12 months ending October 2026, Ricola’s share of searches among throat lozenge brands worldwide moved from 49.4% to 43.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for throat lozenge brands worldwide in October 2026?
2 changes
In October 2026, Halls gained share of searches among throat lozenge brands worldwide, from 18.7% to 20.4%.
In October 2026, Ricola lost share of searches among throat lozenge brands worldwide, from 48% to 43.3%.
How are Halls’ and Ricola’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Halls’ and Ricola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among throat lozenge brands
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