How popular isRicola?
In September 2026, people searched for Ricola by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 6.5% of all global throat lozenge brand searches, placing Ricola third out of four brands. When we asked both ChatGPT and Google AI Overviews about throat lozenge brands, Ricola appeared in all answers.
Ricola is the third most searched of 4 competitors.
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Top throat lozenge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ricola appeared in all five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about throat lozenge brands
5 answers
Asked ChatGPT
“Which throat lozenge brand should I buy?”
Asked ChatGPT
“What are the best throat lozenge brands?”
Asked ChatGPT
“What's the best throat lozenge brand for a sore throat?”
Searched Google, AI Overview
“sore throat lozenges”
Searched Google, AI Overview
“best throat lozenge”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which throat lozenge brands compete with Ricola?
Share of searches by month for Strepsils, Betadine, Ricola, Difflam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strepsils | Betadine | Ricola | Difflam |
|---|---|---|---|---|
| Oct 2025 | 47.8% | 39.1% | 7.8% | 5.3% |
| Nov 2025 | 48.3% | 39.5% | 7.9% | 4.3% |
| Dec 2025 | 47.8% | 39.1% | 7.8% | 5.3% |
| Jan 2026 | 48.3% | 39.5% | 7.9% | 4.3% |
| Feb 2026 | 47.8% | 39.1% | 7.8% | 5.3% |
| Mar 2026 | 44% | 44% | 7.2% | 4.8% |
| Apr 2026 | 45% | 45% | 6% | 4% |
| May 2026 | 45% | 45% | 6% | 4% |
| Jun 2026 | 45% | 45% | 6% | 4% |
| Jul 2026 | 45% | 45% | 6% | 4% |
| Aug 2026 | 45% | 45% | 6% | 4% |
| Sep 2026 | 49% | 40.1% | 6.5% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49% | 823K | +22.3% | +4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.1% | 673K | 0% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.5% | 110K | +21.5% | +0.5 points | |
| 4, held 4th | 4.4% | 74K | +22.3% | +0.4 points |
49%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4 points.
2.
Betadine40.1%
Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.9 points.
3.Ricola
6.5%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.5 points.
4.
Difflam4.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare popularity between Ricola and its closest rivals
Every comparison with Ricola
3 comparisons
How has branded search demand for Ricola changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ricola worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Ricola’s share of searches among throat lozenge brands worldwide decreased from 7.8% to 6.5%.
- Across the 12 months ending September 2026, Ricola’s share of searches among throat lozenge brands worldwide peaked at 7.9% in November 2025 and was lowest at 6% in April 2026.
How did search popularity change for throat lozenge brands worldwide in September 2026?
4 changes
In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 49% of the searches.
In September 2026, Ricola gained share of searches among throat lozenge brands worldwide, from 6% to 6.5%.
In September 2026, Betadine lost share of searches among throat lozenge brands worldwide, from 45% to 40.1%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Ricola’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ricola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ricola
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