How popular isStrepsils in search?
In September 2026, there were an estimated 823K branded searches for Strepsils worldwide which held steady over the last 12 months. Strepsils holds 52.4% estimated Share of Search among throat lozenge brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which throat lozenge brands compete with Strepsils?
Share of Search by month for Strepsils, Betadine, Difflam. The figures are in the table below the chart.
View monthly share of search table
| Month | Strepsils | Betadine | Difflam |
|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 5.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 51.9% | 42.4% | 5.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 51.9% | 42.4% | 5.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.8% | 47.8% | 4.3% |
| May 2026 | 47.8% | 47.8% | 4.3% |
| Jun 2026 | 47.8% | 47.8% | 4.3% |
| Jul 2026 | 47.8% | 47.8% | 4.3% |
| Aug 2026 | 47.8% | 47.8% | 4.3% |
| Sep 2026 | 52.4% | 42.9% | 4.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 52.4% | 823K | +22.3% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.9% | 673K | 0% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.7% | 74K | +22.3% | +0.4 points |
52.4%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.6 points.
2.
Betadine42.9%
Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -5 points.
3.
Difflam4.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare search popularity between Strepsils and its closest rivals
Every comparison with Strepsils
5 comparisons
How has branded search demand for Strepsils changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Strepsils worldwide held steady at 823K.
- Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among throat lozenge brands worldwide increased from 51.9% to 52.4%.
- Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among throat lozenge brands worldwide peaked at 52.4% in November 2025 and was lowest at 47.4% in March 2026.
How did search popularity change for throat lozenge brands worldwide in September 2026?
3 changes
In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search.
In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Strepsils compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cold and flu brands | 2nd of 5 | 31.7% | Show ranking |
| Throat lozenge brands | 1st of 3 | 52.4% | Shown above |
How is Strepsils measured?
Brandwave collects information about searches that people make online using Strepsils’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- strepsils
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Is Strepsils your brand?
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