Brandwave

How popular isDifflam in search?

In September 2026, there were an estimated 74K branded searches for Difflam worldwide which is down 18.2% over the last 12 months. Difflam holds 2.8% estimated Share of Search among cold and flu brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks45.8%
  2. Strepsils31.7%
  3. Sudafed17.3%
  4. Difflam2.8%
  5. Coldrex2.3%
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Which cold and flu brands compete with Difflam?

Difflam against cold and flu brands worldwide, by month

Share of Search by month for Vicks, Strepsils, Sudafed, Difflam, Coldrex. The figures are in the table below the chart.

View monthly share of search table
MonthVicksStrepsilsSudafedDifflamColdrex
Oct 202550.3%28.4%15.6%3.1%2.6%
Nov 202547.6%30.9%16.9%2.8%1.9%
Dec 202549.5%27%18.1%3%2.4%
Jan 202649.8%27.2%18.2%2.4%2.4%
Feb 202647.3%26.1%21.4%2.9%2.4%
Mar 202645.4%27.3%22.3%3%2%
Apr 202642.6%31.7%21.2%2.9%1.6%
May 202643.9%33.4%18.3%3%1.3%
Jun 202646%34.5%15.4%3.1%0.93%
Jul 202646%34.5%15.4%3.1%0.93%
Aug 202646.2%32.2%17.6%2.9%1.1%
Sep 202645.8%31.7%17.3%2.8%2.3%

  1. 1.Vicks

    45.8%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share -0.4 points.

  2. 2.Strepsils

    31.7%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -0.5 points.

  3. 3.Sudafed

    17.3%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share -0.3 points.

  4. 4.Difflam

    2.8%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Coldrex

    2.3%

    Held 5th. 60.5K estimated branded searches, +172.5% vs prior month. Share +1.3 points.

Compare search popularity between Difflam and its closest rivals

Every comparison with Difflam

How has branded search demand for Difflam changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Difflam worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Difflam’s estimated Share of Search among cold and flu brands worldwide held steady, from 3.1% to 2.8%.

How did search popularity change for cold and flu brands worldwide in September 2026?

  1. In September 2026, Coldrex gained estimated Share of Search among cold and flu brands worldwide, from 1.1% to 2.3%.

  2. In September 2026, Strepsils lost estimated Share of Search among cold and flu brands worldwide, from 32.2% to 31.7%.

  3. Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Vicks worldwide fell 18.2% over 12 measured months, from 1.5M to 1.2M in September 2026.

Where does Difflam compete?

Difflam is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cold and flu brands4th of 52.8%Shown above
Throat lozenge brands3rd of 34.7%Show ranking

How is Difflam measured?

Brandwave collects information about searches that people make online using Difflam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • difflam

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How the Brand Demand Index is measured

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