How popular isDifflam in search?
In September 2026, there were an estimated 74K branded searches for Difflam worldwide which is down 18.2% over the last 12 months. Difflam holds 4.7% estimated Share of Search among throat lozenge brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which throat lozenge brands compete with Difflam?
Share of Search by month for Strepsils, Betadine, Difflam. The figures are in the table below the chart.
View monthly share of search table
| Month | Strepsils | Betadine | Difflam |
|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 5.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 51.9% | 42.4% | 5.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 51.9% | 42.4% | 5.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.8% | 47.8% | 4.3% |
| May 2026 | 47.8% | 47.8% | 4.3% |
| Jun 2026 | 47.8% | 47.8% | 4.3% |
| Jul 2026 | 47.8% | 47.8% | 4.3% |
| Aug 2026 | 47.8% | 47.8% | 4.3% |
| Sep 2026 | 52.4% | 42.9% | 4.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 52.4% | 823K | +22.3% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.9% | 673K | 0% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.7% | 74K | +22.3% | +0.4 points |
52.4%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.6 points.
2.
Betadine42.9%
Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -5 points.
3.
Difflam4.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare search popularity between Difflam and its closest rivals
Every comparison with Difflam
5 comparisons
How has branded search demand for Difflam changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Difflam worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide decreased from 5.7% to 4.7%.
- Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide peaked at 5.7% in February 2026 and was lowest at 4.3% in April 2026.
How did search popularity change for throat lozenge brands worldwide in September 2026?
3 changes
In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search.
In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Difflam compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cold and flu brands | 4th of 5 | 2.9% | Show ranking |
| Throat lozenge brands | 3rd of 3 | 4.7% | Shown above |
How is Difflam measured?
Brandwave collects information about searches that people make online using Difflam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- difflam
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Is Difflam your brand?
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