Throat lozenge brands:Which are searched most?
In September 2026, Strepsils was the most searched among throat lozenge brands worldwide, with an estimated 823K branded searches and 52.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the throat lozenge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strepsils, Betadine, Difflam. The figures are in the table below the chart.
View monthly share of search table
| Month | Strepsils | Betadine | Difflam |
|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 5.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 51.9% | 42.4% | 5.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 51.9% | 42.4% | 5.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.8% | 47.8% | 4.3% |
| May 2026 | 47.8% | 47.8% | 4.3% |
| Jun 2026 | 47.8% | 47.8% | 4.3% |
| Jul 2026 | 47.8% | 47.8% | 4.3% |
| Aug 2026 | 47.8% | 47.8% | 4.3% |
| Sep 2026 | 52.4% | 42.9% | 4.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 52.4% | 823K | +22.3% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.9% | 673K | 0% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.7% | 74K | +22.3% | +0.4 points |
52.4%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.6 points.
2.
Betadine42.9%
Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -5 points.
3.
Difflam4.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among throat lozenge brands worldwide?
3 brands
In September 2026, Strepsils was the most searched among throat lozenge brands worldwide, with an estimated 823K branded searches and 52.4% estimated Share of Search within this set. Betadine is in 2nd place, 9.6 percentage points behind at 42.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Strepsils | 51.9% → 52.4% | 52.4%Nov 2025 | 47.4%Mar 2026 | 1st |
| Betadine | 42.4% → 42.9% | 47.8%Apr 2026 | 42.4%Feb 2026 | 2nd |
| Difflam | 5.7% → 4.7% | 5.7%Feb 2026 | 4.3%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among throat lozenge brands worldwide increased from 51.9% to 52.4%.
- Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide decreased from 5.7% to 4.7%.
- Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among throat lozenge brands worldwide peaked at 52.4% in November 2025 and was lowest at 47.4% in March 2026.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among throat lozenge brands worldwide peaked at 47.8% in April 2026 and was lowest at 42.4% in February 2026.
- Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide peaked at 5.7% in February 2026 and was lowest at 4.3% in April 2026.
- Across the 12 months ending September 2026, Betadine held steady: its estimated Share of Search among throat lozenge brands worldwide moved less than 0.5 percentage points.
How did search popularity change for throat lozenge brands worldwide in September 2026?
3 changes
In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search.
In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
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