How popular isVicks in search?
In September 2026, there were an estimated 1.2M branded searches for Vicks worldwide which is down 18.2% over the last 12 months. Vicks holds 44.8% estimated Share of Search among cold and flu brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cold and flu brands compete with Vicks?
Share of Search by month for Vicks, Strepsils, Sudafed, Difflam, Coldrex. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Strepsils | Sudafed | Difflam | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 29% | 15.9% | 3.2% | 2.6% |
| Nov 2025 | 45.8% | 32% | 17.5% | 2.9% | 1.9% |
| Dec 2025 | 47.6% | 28.1% | 18.7% | 3.1% | 2.5% |
| Jan 2026 | 47.9% | 28.2% | 18.9% | 2.5% | 2.5% |
| Feb 2026 | 45.7% | 26.9% | 22% | 3% | 2.4% |
| Mar 2026 | 44% | 28% | 22.9% | 3.1% | 2.1% |
| Apr 2026 | 41.5% | 32.4% | 21.6% | 2.9% | 1.6% |
| May 2026 | 42.8% | 34.1% | 18.7% | 3.1% | 1.4% |
| Jun 2026 | 45.1% | 35.1% | 15.7% | 3.2% | 0.94% |
| Jul 2026 | 45% | 35.1% | 15.7% | 3.2% | 0.94% |
| Aug 2026 | 45.4% | 32.7% | 17.9% | 2.9% | 1.1% |
| Sep 2026 | 44.8% | 32.3% | 17.7% | 2.9% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 1.1M | +22.3% | -0.6 points | |
| 2, held 2nd | 32.3% | 823K | +22.3% | -0.4 points | |
| 3, held 3rd | 17.7% | 450K | +22.3% | -0.2 points | |
| 4, held 4th | 2.9% | 74K | +22.3% | 0 points | |
| 5, held 5th | 2.4% | 60.5K | +172.5% | +1.3 points |
1.
Vicks44.8%
Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share -0.6 points.
32.3%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -0.4 points.
3.
Sudafed17.7%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
4.
Difflam2.9%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.
5.Coldrex
2.4%
Held 5th. 60.5K estimated branded searches, +172.5% vs prior month. Share +1.3 points.
Compare search popularity between Vicks and its closest rivals
Every comparison with Vicks
21 comparisons
- Strepsils vs Vicks
- Betadine vs Vicks
- Sudafed vs Vicks
- Chicco vs Vicks
- Frida vs Vicks
- Tommee Tippee vs Vicks
- Omron vs Vicks
- Otrivin vs Vicks
- Flo vs Vicks
- Beurer vs Vicks
- Levoit vs Vicks
- Difflam vs Vicks
- Coldrex vs Vicks
- Dreo vs Vicks
- Arm and Hammer vs Vicks
- Fess vs Vicks
- Braun vs Vicks
- Rhinocort vs Vicks
- Canopy vs Vicks
- Crane vs Vicks
- Exergen vs Vicks
How has branded search demand for Vicks changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vicks worldwide fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among cold and flu brands worldwide decreased from 49.3% to 44.8%.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among cold and flu brands worldwide peaked at 49.3% in October 2025 and was lowest at 41.5% in April 2026.
How did search popularity change for cold and flu brands worldwide in September 2026?
3 changes
In September 2026, Coldrex gained estimated Share of Search among cold and flu brands worldwide, from 1.1% to 2.4%.
In September 2026, Vicks lost estimated Share of Search among cold and flu brands worldwide, from 45.4% to 44.8%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Vicks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nasal spray brands | 1st of 8 | 44.1% | Show ranking |
| Cold and flu brands | 1st of 5 | 44.8% | Shown above |
| Baby thermometers | 1st of 5 | 52.7% | Show ranking |
| Thermometer brands | 1st of 4 | 79.2% | Show ranking |
| Humidifier brands | 1st of 6 | 84.6% | Show ranking |
How is Vicks measured?
Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- vicks
- vicks cough
- vicks humidifier
- vicks inhaler
- vicks vaporub
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Is Vicks your brand?
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