Kinsa vs Vicks:Which is more popular?
In September 2026, Vicks had more branded searches than Kinsa among thermometer brands worldwide. Vicks had about 1.2 million branded searches, while Kinsa had 5,400. Vicks made up 78.9% of all thermometer brand searches we track, and Kinsa accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about thermometer brands, Vicks appeared in all five answers and Kinsa in two. Vicks was mentioned before Kinsa in every answer.
Who do people search for more?
Vicks, about 221 searches for every 1 for Kinsa
Who does AI mention more?
Vicks, mentioned in every answer we collected
Who does AI recommend more?
Vicks, named ahead of Kinsa in every answer
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Top thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vicks appeared in all five answers. Kinsa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vicks was listed before Kinsa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vicks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kinsa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about thermometer brands
5 answers
Asked ChatGPT
“Which thermometer brand should I buy?”
Asked ChatGPT
“What are the best thermometer brands?”
Asked ChatGPT
“What's the best thermometer brand for a sick child?”
Searched Google, AI Overview
“best thermometer”
Searched Google, AI Overview
“thermometer for fever”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kinsa or Vicks more popular in search?
This chart shows how often people search Google for Kinsa and Vicks by name. Each line represents a brand's share of searches for all five thermometer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vicks, Kinsa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Omron | Beurer | Braun | Kinsa |
|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 13.7% | 4.9% | 1.8% | 0.29% |
| Nov 2025 | 75.7% | 14.9% | 6.6% | 2.4% | 0.32% |
| Dec 2025 | 78.7% | 13% | 5.7% | 2.1% | 0.42% |
| Jan 2026 | 78.6% | 13.1% | 5.7% | 2.1% | 0.42% |
| Feb 2026 | 76.1% | 15.7% | 5.7% | 2.1% | 0.51% |
| Mar 2026 | 75.1% | 16.8% | 5% | 2.2% | 0.81% |
| Apr 2026 | 71.4% | 19.8% | 5.8% | 2.1% | 0.78% |
| May 2026 | 73.9% | 17.2% | 6.2% | 2.3% | 0.55% |
| Jun 2026 | 74.5% | 17% | 6.1% | 1.8% | 0.55% |
| Jul 2026 | 74.2% | 16.9% | 6.1% | 2.2% | 0.55% |
| Aug 2026 | 75.4% | 16% | 5.8% | 2.1% | 0.63% |
| Sep 2026 | 78.9% | 13.6% | 4.9% | 2.2% | 0.36% |
How has the Kinsa and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Kinsa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kinsa’s share of searches among thermometer brands worldwide moved from 0.29% to 0.36%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Vicks’ share of searches among thermometer brands worldwide moved from 79.3% to 78.9%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for thermometer brands worldwide in September 2026?
1 change
In September 2026, Vicks gained share of searches among thermometer brands worldwide, from 75.4% to 78.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Kinsa’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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