Brandwave

How popular isVicks in search?

In September 2026, there were an estimated 1.2M branded searches for Vicks worldwide which is down 18.2% over the last 12 months. Vicks holds 79.2% estimated Share of Search among thermometer brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks79.2%
  2. Omron13.7%
  3. Beurer4.9%
  4. Braun2.2%
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Which thermometer brands compete with Vicks?

Vicks against thermometer brands worldwide, by month

Share of Search by month for Vicks, Omron, Beurer, Braun. The figures are in the table below the chart.

View monthly share of search table
MonthVicksOmronBeurerBraun
Oct 202579.5%13.7%4.9%1.8%
Nov 202576%15%6.6%2.4%
Dec 202579%13.1%5.8%2.1%
Jan 202678.9%13.2%5.8%2.1%
Feb 202676.5%15.7%5.7%2.1%
Mar 202675.8%17%5%2.2%
Apr 202672%19.9%5.9%2.2%
May 202674.3%17.2%6.2%2.3%
Jun 202674.9%17.1%6.2%1.9%
Jul 202674.6%17%6.2%2.3%
Aug 202675.9%16.1%5.8%2.1%
Sep 202679.2%13.7%4.9%2.2%

  1. 1.Vicks

    79.2%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.3 points.

  2. 2.Omron

    13.7%

    Held 2nd. 205K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Beurer

    4.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Braun

    2.2%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Vicks and its closest rivals

Every comparison with Vicks

How has branded search demand for Vicks changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vicks worldwide fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Vicks’ estimated Share of Search among thermometer brands worldwide peaked at 79.5% in October 2025 and was lowest at 72% in April 2026.

How did search popularity change for thermometer brands worldwide in September 2026?

  1. In September 2026, Vicks gained estimated Share of Search among thermometer brands worldwide, from 75.9% to 79.2%.

  2. In September 2026, Omron lost estimated Share of Search among thermometer brands worldwide, from 16.1% to 13.7%.

  3. In September 2026, Beurer lost estimated Share of Search among thermometer brands worldwide, from 5.8% to 4.9%.

Where does Vicks compete?

Vicks is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nasal spray brands1st of 844.1%Show ranking
Cold and flu brands1st of 544.8%Show ranking
Baby thermometers1st of 552.7%Show ranking
Thermometer brands1st of 479.2%Shown above
Humidifier brands1st of 684.6%Show ranking

How is Vicks measured?

Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • vicks
  • vicks cough
  • vicks humidifier
  • vicks inhaler
  • vicks vaporub

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How the Brand Demand Index is measured

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