Brandwave

How popular isVicks in search?

In August 2026, there were an estimated 2.4K branded searches for Vicks worldwide which is down 33.3% over the last 11 months. Vicks holds 0.16% estimated Share of Search among humidifier brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canopy44%
  2. Crane35.9%
  3. Levoit15.8%
  4. Dreo4.1%
  5. Vicks0.16%
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Which humidifier brands compete with Vicks?

Vicks against humidifier brands worldwide, by month

Share of Search by month for Canopy, Crane, Levoit, Dreo, Vicks. The figures are in the table below the chart.

View monthly share of search table
MonthCanopyCraneLevoitDreoVicks
Oct 202541.9%41.9%13.2%2.8%0.27%
Nov 202540.5%40.5%15.6%3.2%0.26%
Dec 202540.2%40.2%15.5%3.8%0.32%
Jan 202645.1%36.8%14.2%3.6%0.29%
Feb 202644.7%36.5%16.1%2.4%0.29%
Mar 202646.1%37.7%13.7%2.4%0.2%
Apr 202646.1%37.7%13.6%2.4%0.16%
May 202644.9%36.7%14.2%4.1%0.16%
Jun 202645.1%30.2%15.3%9.2%0.16%
Jul 202645%30.1%17.4%7.5%0.13%
Aug 202644%35.9%15.8%4.1%0.16%
Sep 2026—————

  1. 1.Canopy

    44%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Crane

    35.9%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +5.9 points.

  3. 3.Levoit

    15.8%

    Held 3rd. 242K estimated branded searches, -6.7% vs prior month. Share -1.5 points.

  4. 4.Dreo

    4.1%

    Held 4th. 62.2K estimated branded searches, -44.6% vs prior month. Share -3.4 points.

  5. 5.Vicks

    0.16%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare search popularity between Vicks and its closest rivals

How has branded search demand for Vicks changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vicks worldwide fell from 3.6K to 2.4K.
  • Across the 11 months ending August 2026, Vicks’ estimated Share of Search among humidifier brands worldwide held steady, from 0.27% to 0.16%.

How did search popularity change for humidifier brands worldwide in August 2026?

  1. In August 2026, Crane gained estimated Share of Search among humidifier brands worldwide, from 30.1% to 35.9%.

  2. In August 2026, Dreo lost estimated Share of Search among humidifier brands worldwide, from 7.5% to 4.1%.

  3. In August 2026, Levoit lost estimated Share of Search among humidifier brands worldwide, from 17.4% to 15.8%.

  4. In August 2026, Canopy lost estimated Share of Search among humidifier brands worldwide, from 45% to 44%.

  5. Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

Where does Vicks compete?

Vicks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Humidifier brands5th of 50.16%Shown above
Baby thermometers4th of 60.29%Show ranking

How is Vicks measured?

Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vicks cough

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How the Brand Demand Index is measured

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