How popular isVicks in search?
In August 2026, there were an estimated 2.4K branded searches for Vicks worldwide which is down 33.3% over the last 11 months. Vicks holds 0.29% estimated Share of Search among baby thermometers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chicco58.3%
Braun24.7%
Tommee Tippee16.6%
Vicks0.29%- Exergen0.2%
- Frida—
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Which baby thermometers compete with Vicks?
Share of Search by month for Chicco, Braun, Tommee Tippee, Vicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Braun | Tommee Tippee | Vicks | Exergen | Frida |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 24.2% | 17.7% | 0.47% | 0.25% | — |
| Nov 2025 | 55.5% | 30.4% | 13.5% | 0.36% | 0.24% | — |
| Dec 2025 | 50.6% | 35.6% | 13% | 0.52% | 0.34% | — |
| Jan 2026 | 56.1% | 25.9% | 17.1% | 0.56% | 0.37% | — |
| Feb 2026 | 57% | 25.3% | 16.7% | 0.55% | 0.37% | — |
| Mar 2026 | 58.9% | 22.8% | 17.7% | 0.38% | 0.31% | — |
| Apr 2026 | 61.4% | 23.3% | 14.8% | 0.32% | 0.22% | — |
| May 2026 | 60.9% | 23.5% | 15% | 0.33% | 0.22% | — |
| Jun 2026 | 53.9% | 26.8% | 18.8% | 0.33% | 0.18% | — |
| Jul 2026 | 53.4% | 27.5% | 18.6% | 0.26% | 0.22% | — |
| Aug 2026 | 58.3% | 24.7% | 16.6% | 0.29% | 0.2% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 475K | +22.5% | +4.9 points | |
| 2, held 2nd | 24.7% | 201K | +0.76% | -2.8 points | |
| 3, held 3rd | 16.6% | 135K | 0% | -2 points | |
| 4, held 4th | 0.29% | 2.4K | +26.3% | 0 points | |
| 5, held 5th | 0.2% | 1.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
58.3%
Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +4.9 points.
2.
24.7%
Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -2.8 points.
16.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -2 points.
4.
Vicks0.29%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
5.Exergen
0.2%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.Frida
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Vicks and its closest rivals
How has branded search demand for Vicks changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vicks worldwide fell from 3.6K to 2.4K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among baby thermometers worldwide held steady, from 0.47% to 0.29%.
How did search popularity change for baby thermometers worldwide in August 2026?
5 changes
In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.
In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%.
In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%.
Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
Estimated monthly branded searches for Exergen worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
Where does Vicks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Humidifier brands | 5th of 5 | 0.16% | Show ranking |
| Baby thermometers | 4th of 6 | 0.29% | Shown above |
How is Vicks measured?
Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vicks cough
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Is Vicks your brand?
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