How popular isVicks in search?
In September 2026, there were an estimated 1.2M branded searches for Vicks worldwide which is down 18.2% over the last 12 months. Vicks holds 45% estimated Share of Search among nasal spray brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Vicks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which nasal spray brands compete with Vicks?
Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 15.3% | 5.6% | 2.9% | 1.6% | 1.4% | 1.1% |
| Nov 2025 | 46.3% | 24.6% | 16.4% | 6% | 2.9% | 1.4% | 1.2% | 1.2% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 6.5% | 2.4% | 1.2% | 1.1% | 1.1% |
| Jan 2026 | 47.9% | 21.4% | 17.5% | 6.4% | 3.3% | 1.2% | 1.3% | 1.1% |
| Feb 2026 | 45.3% | 20.5% | 20.5% | 6.1% | 3.7% | 1.4% | 1.2% | 1.2% |
| Mar 2026 | 41% | 24.7% | 20.2% | 6.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| Apr 2026 | 38.2% | 28.5% | 19% | 5.7% | 3.5% | 1.9% | 1.7% | 1.4% |
| May 2026 | 39% | 29.7% | 16.2% | 4.9% | 4.9% | 2% | 1.8% | 1.5% |
| Jun 2026 | 40.9% | 30.7% | 13.7% | 4.1% | 5.6% | 2.1% | 1.5% | 1.2% |
| Jul 2026 | 40.8% | 30.6% | 13.7% | 4.1% | 5.9% | 2.1% | 1.8% | 1% |
| Aug 2026 | 41.9% | 29.2% | 15.9% | 4.8% | 3.9% | 2% | 1.4% | 0.96% |
| Sep 2026 | 45% | 25.4% | 17% | 5.1% | 3.2% | 1.7% | 1.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 1.2M | +23.3% | +3.1 points | |
| 2, held 2nd | 25.4% | 673K | 0% | -3.7 points | |
| 3, held 3rd | 17% | 450K | +22.3% | +1.1 points | |
| 4, held 4th | 5.1% | 135K | +22.7% | +0.3 points | |
| 5, held 5th | 3.2% | 84.2K | -6.1% | -0.7 points | |
| 6, held 6th | 1.7% | 45.9K | 0% | -0.3 points | |
| 7, held 7th | 1.5% | 40.5K | +22.4% | +0.1 points | |
| 8, held 8th | 1% | 27.1K | +22.1% | +0.1 points |
1.
Vicks45%
Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.1 points.
2.
Betadine25.4%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.
Sudafed17%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
4.
Otrivin5.1%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.
Flo3.2%
Held 5th. 84.2K estimated branded searches, -6.1% vs prior month. Share -0.7 points.
1.7%
Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Fess1.5%
Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
1%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Vicks and its closest rivals
Every comparison with Vicks
23 comparisons
- Strepsils vs Vicks
- Canopy vs Vicks
- Betadine vs Vicks
- Crane vs Vicks
- Sudafed vs Vicks
- Chicco vs Vicks
- Frida vs Vicks
- Tommee Tippee vs Vicks
- Levoit vs Vicks
- Omron vs Vicks
- Burt's Bees vs Vicks
- Otrivin vs Vicks
- Flo vs Vicks
- Beurer vs Vicks
- Difflam vs Vicks
- Coldrex vs Vicks
- Dreo vs Vicks
- Arm and Hammer vs Vicks
- Braun vs Vicks
- Fess vs Vicks
- Rhinocort vs Vicks
- Exergen vs Vicks
- Honey vs Vicks
How has branded search demand for Vicks changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vicks worldwide fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among nasal spray brands worldwide decreased from 49.4% to 45%.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among nasal spray brands worldwide peaked at 49.4% in October 2025 and was lowest at 38.2% in April 2026.
How did search popularity change for nasal spray brands worldwide in September 2026?
6 changes
In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.
In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 15.9% to 17%.
In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.
In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Vicks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Humidifier brands | 1st of 6 | 43.3% | Show ranking |
| Nasal spray brands | 1st of 8 | 45% | Shown above |
| Cold and flu brands | 1st of 5 | 45.8% | Show ranking |
| Baby thermometers | 1st of 6 | 51.5% | Show ranking |
| Thermometer brands | 1st of 4 | 78.8% | Show ranking |
| Cough Syrup brands | 1st of 3 | 89.5% | Show ranking |
How is Vicks measured?
Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- vicks
- vicks cough
- vicks humidifier
- vicks inhaler
- vicks vaporub
Do you work for Vicks? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vicks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.