Exergen vs Vicks:Which is more popular by branded search?
In August 2026, Vicks had more branded searches than Exergen among baby thermometers worldwide. Vicks was estimated to have 2.4K branded searches compared to Exergen’s 1.6K, and held a 0.29% Share of Search versus Exergen’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exergen or Vicks?
Compare the baby thermometers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vicks, Exergen. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Braun | Tommee Tippee | Vicks | Exergen | Frida |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 24.2% | 17.7% | 0.47% | 0.25% | — |
| Nov 2025 | 55.5% | 30.4% | 13.5% | 0.36% | 0.24% | — |
| Dec 2025 | 50.6% | 35.6% | 13% | 0.52% | 0.34% | — |
| Jan 2026 | 56.1% | 25.9% | 17.1% | 0.56% | 0.37% | — |
| Feb 2026 | 57% | 25.3% | 16.7% | 0.55% | 0.37% | — |
| Mar 2026 | 58.9% | 22.8% | 17.7% | 0.38% | 0.31% | — |
| Apr 2026 | 61.4% | 23.3% | 14.8% | 0.32% | 0.22% | — |
| May 2026 | 60.9% | 23.5% | 15% | 0.33% | 0.22% | — |
| Jun 2026 | 53.9% | 26.8% | 18.8% | 0.33% | 0.18% | — |
| Jul 2026 | 53.4% | 27.5% | 18.6% | 0.26% | 0.22% | — |
| Aug 2026 | 58.3% | 24.7% | 16.6% | 0.29% | 0.2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Exergen and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Exergen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exergen’s estimated Share of Search among baby thermometers worldwide moved from 0.25% to 0.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among baby thermometers worldwide moved from 0.47% to 0.29%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for baby thermometers worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Exergen’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.