Brandwave

How popular isChicco in search?

In August 2026, there were an estimated 475K branded searches for Chicco worldwide which is up 8.5% over the last 11 months. Chicco holds 58.3% estimated Share of Search among baby thermometers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco58.3%
  2. Braun24.7%
  3. Tommee Tippee16.6%
  4. Vicks0.29%
  5. Exergen0.2%
  6. Frida—
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Which baby thermometers compete with Chicco?

Chicco against baby thermometers worldwide, by month

Share of Search by month for Chicco, Braun, Tommee Tippee. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoBraunTommee TippeeVicksExergenFrida
Oct 202557.4%24.2%17.7%0.47%0.25%—
Nov 202555.5%30.4%13.5%0.36%0.24%—
Dec 202550.6%35.6%13%0.52%0.34%—
Jan 202656.1%25.9%17.1%0.56%0.37%—
Feb 202657%25.3%16.7%0.55%0.37%—
Mar 202658.9%22.8%17.7%0.38%0.31%—
Apr 202661.4%23.3%14.8%0.32%0.22%—
May 202660.9%23.5%15%0.33%0.22%—
Jun 202653.9%26.8%18.8%0.33%0.18%—
Jul 202653.4%27.5%18.6%0.26%0.22%—
Aug 202658.3%24.7%16.6%0.29%0.2%—
Sep 2026——————

  1. 1.Chicco

    58.3%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +4.9 points.

  2. 2.Braun

    24.7%

    Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -2.8 points.

  3. 3.Tommee Tippee

    16.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Vicks

    0.29%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  5. 5.Exergen

    0.2%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Frida

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Chicco and its closest rivals

How has branded search demand for Chicco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chicco worldwide rose from 438K to 475K.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide increased from 57.4% to 58.3%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide peaked at 61.4% in April 2026 and was lowest at 50.6% in December 2025.

How did search popularity change for baby thermometers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.

  2. In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%.

  3. In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%.

  4. Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Exergen worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Chicco compete?

Chicco is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands3rd of 526.1%Show ranking
High chairs1st of 640.1%Show ranking
Bottle sterilisers1st of 647.5%Show ranking
Baby bouncers1st of 650.2%Show ranking
Baby rockers1st of 651.6%Show ranking
Baby thermometers1st of 658.3%Shown above

How is Chicco measured?

Brandwave collects information about searches that people make online using Chicco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • car seat chicco
  • chicco
  • chicco car seat
  • chicco fit360
  • chicco keyfit
  • chicco myfit
  • chicco onefit
  • chiccousa com

Do you work for Chicco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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