Chicco vs Joie:Which is more popular by branded search?
In August 2026, Chicco had more branded searches than Joie among child car seat brands worldwide. Chicco was estimated to have 475K branded searches compared to Joie’s 83K, and held a 26.1% Share of Search versus Joie’s 4.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicco or Joie?
Compare brands selling child car seats for family travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Nuna | Chicco | Britax | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 29.2% | 25.2% | 4.8% | 3.3% |
| Nov 2025 | 36.4% | 30.4% | 25.6% | 4.3% | 3.3% |
| Dec 2025 | 34.8% | 29.8% | 27.8% | 4.5% | 3.1% |
| Jan 2026 | 41.1% | 27.6% | 23.3% | 4.4% | 3.7% |
| Feb 2026 | 40.9% | 27.3% | 23.5% | 4.8% | 3.6% |
| Mar 2026 | 41.5% | 26.9% | 23.6% | 4.4% | 3.7% |
| Apr 2026 | 38.7% | 28.1% | 25.1% | 4.2% | 3.9% |
| May 2026 | 38.1% | 28.5% | 25.1% | 4.3% | 4% |
| Jun 2026 | 38.9% | 29.9% | 22.7% | 4.4% | 4.1% |
| Jul 2026 | 38.8% | 29.6% | 22.4% | 4.4% | 4.8% |
| Aug 2026 | 37.5% | 27.2% | 26.1% | 4.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
How has the Chicco and Joie comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Joie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among child car seat brands worldwide moved from 25.2% to 26.1%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide moved from 3.3% to 4.6%, and its estimated monthly branded searches moved from 57.5K to 83K.
How did search popularity change for child car seat brands worldwide in August 2026?
2 changes
In August 2026, Chicco gained estimated Share of Search among child car seat brands worldwide, from 22.4% to 26.1%.
In August 2026, Joie fell from 4th to 5th among child car seat brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Joie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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