Brandwave

How popular isJoie in search?

In August 2026, there were an estimated 83K branded searches for Joie worldwide which is up 44.3% over the last 11 months. Joie holds 4.6% estimated Share of Search among child car seat brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cybex37.5%
  2. Nuna27.2%
  3. Chicco26.1%
  4. Britax4.6%
  5. Joie4.6%
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Which child car seat brands compete with Joie?

Joie against child car seat brands worldwide, by month

Share of Search by month for Cybex, Nuna, Chicco, Britax, Joie. The figures are in the table below the chart.

View monthly share of search table
MonthCybexNunaChiccoBritaxJoie
Oct 202537.5%29.2%25.2%4.8%3.3%
Nov 202536.4%30.4%25.6%4.3%3.3%
Dec 202534.8%29.8%27.8%4.5%3.1%
Jan 202641.1%27.6%23.3%4.4%3.7%
Feb 202640.9%27.3%23.5%4.8%3.6%
Mar 202641.5%26.9%23.6%4.4%3.7%
Apr 202638.7%28.1%25.1%4.2%3.9%
May 202638.1%28.5%25.1%4.3%4%
Jun 202638.9%29.9%22.7%4.4%4.1%
Jul 202638.8%29.6%22.4%4.4%4.8%
Aug 202637.5%27.2%26.1%4.6%4.6%
Sep 2026—————

  1. 1.Cybex

    37.5%

    held 1st · 684K estimated branded searches · +2% vs prior month · -1.2 points

  2. 2.Nuna

    27.2%

    held 2nd · 496K estimated branded searches · -3.1% vs prior month · -2.4 points

  3. 3.Chicco

    26.1%

    held 3rd · 475K estimated branded searches · +22.5% vs prior month · +3.6 points

  4. 4.Britax

    4.6%

    moved from 5th to 4th · 84.6K estimated branded searches · +11.9% vs prior month · +0.3 points

  5. 5.Joie

    4.6%

    moved from 4th to 5th · 83K estimated branded searches · -0.95% vs prior month · -0.3 points

Compare search popularity between Joie and its closest rivals

How has branded search demand for Joie changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Joie worldwide rose from 57.5K to 83K.
  • Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide increased from 3.3% to 4.6%.
  • Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide peaked at 4.8% in July 2026 and was lowest at 3.1% in December 2025.

How did search popularity change for child car seat brands worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among child car seat brands worldwide, from 22.4% to 26.1%.

  2. In August 2026, Nuna lost estimated Share of Search among child car seat brands worldwide, from 29.6% to 27.2%.

  3. In August 2026, Cybex lost estimated Share of Search among child car seat brands worldwide, from 38.8% to 37.5%.

  4. In August 2026, Britax rose from 5th to 4th among child car seat brands worldwide.

  5. In August 2026, Joie fell from 4th to 5th among child car seat brands worldwide.

How is Joie measured?

Brandwave collects information about searches that people make online using Joie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • car seat joie
  • joie i spin
  • joie i spin 360
  • joie spin
  • joiebaby com

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How the Brand Demand Index is measured

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