Clek vs Joie:Which is more popular?
In September 2026, Clek had more branded searches than Joie among child car seat brands worldwide. Clek had about 13,500 branded searches, while Joie had 8,800. Clek made up 0.78% of all child car seat brand searches we track, and Joie accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about child car seat brands, Clek appeared in three of the four answers and Joie in none.
Follow Clek vs Joie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top child car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Clek was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Joie did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chicco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Graco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Britax4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nuna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Evenflo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maxi-Cosi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Joie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child car seat brands
4 answers
Asked ChatGPT
“Which child car seat brand should I buy?”
Asked ChatGPT
“What are the best child car seat brands?”
Asked ChatGPT
“What's the best child car seat brand for a growing child?”
Searched Google, AI Overview
“best car seat”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“infant car seat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Clek or Joie more popular in search?
This chart shows how often people search Google for Clek and Joie by name. Each line represents a brand's share of searches for all nine child car seat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clek, Joie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cybex | Chicco | Maxi-Cosi | Nuna | Graco | Britax | Clek | Joie | Evenflo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 23.6% | 21.8% | 14.8% | 7.6% | 4.7% | 0.83% | 0.44% | 0.03% |
| Nov 2025 | 25.8% | 23% | 21.2% | 18.3% | 6.1% | 4.2% | 0.9% | 0.47% | 0.03% |
| Dec 2025 | 25.4% | 26.7% | 20.4% | 14.6% | 7.2% | 4.5% | 0.78% | 0.46% | 0.04% |
| Jan 2026 | 28.3% | 20.9% | 23% | 15.7% | 6.7% | 4.2% | 0.73% | 0.48% | 0.04% |
| Feb 2026 | 28.5% | 21.5% | 23.1% | 14.3% | 6.7% | 4.6% | 0.82% | 0.48% | 0.06% |
| Mar 2026 | 29.7% | 22.4% | 20.7% | 14.2% | 7.2% | 4.4% | 0.87% | 0.51% | 0.07% |
| Apr 2026 | 26.7% | 23.7% | 21.5% | 14.7% | 7.6% | 4.3% | 0.93% | 0.54% | 0.05% |
| May 2026 | 27.3% | 24% | 21.7% | 15% | 6.3% | 4.3% | 0.77% | 0.55% | 0.05% |
| Jun 2026 | 28.3% | 21.1% | 22.6% | 15.6% | 6.5% | 4.5% | 0.8% | 0.52% | 0.04% |
| Jul 2026 | 28.3% | 21.1% | 22.5% | 15.6% | 6.5% | 4.5% | 0.87% | 0.57% | 0.05% |
| Aug 2026 | 27.2% | 24% | 22.3% | 14.1% | 6.2% | 4.7% | 0.93% | 0.49% | 0.05% |
| Sep 2026 | 27.4% | 24.2% | 22.1% | 14.3% | 6.3% | 4.3% | 0.78% | 0.51% | 0.05% |
How has the Clek and Joie comparison changed over the last 12 months?
3 findings
- Clek was ahead of Joie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clek’s share of searches among child car seat brands worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 14.7K to 13.5K.
- Across the 12 months ending September 2026, Joie’s share of searches among child car seat brands worldwide moved from 0.44% to 0.51%, and its estimated monthly branded searches moved from 7.8K to 8.8K.
How did search popularity change for child car seat brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Joie worldwide rose 12.8% over 12 measured months, from 7.8K to 8.8K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Clek’s and Joie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among child car seat brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.