Joie vs Silver Cross:Which is searched more?
In September 2026, Silver Cross had more branded searches than Joie among double pram brands worldwide. Silver Cross was estimated to have 74K branded searches compared to Joie’s 14.8K, and held a 22.1% Share of Search versus Joie’s 4.4%. These are worldwide searches for English-language branded terms.
Follow Joie vs Silver Cross and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Joie or Silver Cross?
Compare the double pram brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silver Cross, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Silver Cross | Joie |
|---|---|---|---|
| Oct 2025 | 74.6% | 22.4% | 3% |
| Nov 2025 | 74.6% | 22.4% | 3% |
| Dec 2025 | 71% | 26.1% | 2.9% |
| Jan 2026 | 74.1% | 22.3% | 3.6% |
| Feb 2026 | 70.6% | 26% | 3.5% |
| Mar 2026 | 73.5% | 22.1% | 4.4% |
| Apr 2026 | 73.5% | 22.1% | 4.4% |
| May 2026 | 74.1% | 22.3% | 3.6% |
| Jun 2026 | 74.1% | 22.3% | 3.6% |
| Jul 2026 | 73.5% | 22.1% | 4.4% |
| Aug 2026 | 73.5% | 22.1% | 4.4% |
| Sep 2026 | 73.5% | 22.1% | 4.4% |
How has the Joie and Silver Cross comparison changed over the last 12 months?
3 findings
- Silver Cross was ahead of Joie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joie’s estimated Share of Search among double pram brands worldwide moved from 3% to 4.4%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among double pram brands worldwide moved from 22.4% to 22.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for double pram brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Joie worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.
Other head-to-heads among double pram brands
How each brand is measured
Brandwave collects information about searches that people make online using Joie’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joie
1 branded search term
- joie double pram
Silver Cross
1 branded search term
- silver cross
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.