How popular isJoie in search?
In September 2026, there were an estimated 23.6K branded searches for Joie worldwide which is up 33.3% over the last 12 months. Joie holds 4.4% estimated Share of Search among double pram brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bugaboo73.5%
Silver Cross22.1%
Joie4.4%
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Which double pram brands compete with Joie?
Share of Search by month for Bugaboo, Silver Cross, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Silver Cross | Joie |
|---|---|---|---|
| Oct 2025 | 74.6% | 22.4% | 3% |
| Nov 2025 | 74.6% | 22.4% | 3% |
| Dec 2025 | 71% | 26.1% | 2.9% |
| Jan 2026 | 74.1% | 22.3% | 3.6% |
| Feb 2026 | 70.6% | 26% | 3.5% |
| Mar 2026 | 73.5% | 22.1% | 4.4% |
| Apr 2026 | 73.5% | 22.1% | 4.4% |
| May 2026 | 74.1% | 22.3% | 3.6% |
| Jun 2026 | 74.1% | 22.3% | 3.6% |
| Jul 2026 | 73.5% | 22.1% | 4.4% |
| Aug 2026 | 73.5% | 22.1% | 4.4% |
| Sep 2026 | 73.5% | 22.1% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 246K | 0% | 0 points | |
| 2, held 2nd | 22.1% | 74K | 0% | 0 points | |
| 3, held 3rd | 4.4% | 14.8K | 0% | 0 points |
Compare search popularity between Joie and its closest rivals
Every comparison with Joie
8 comparisons
How has branded search demand for Joie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Joie worldwide rose from 17.7K to 23.6K.
- Across the 12 months ending September 2026, Joie’s estimated Share of Search among double pram brands worldwide increased from 3% to 4.4%.
- Across the 12 months ending September 2026, Joie’s estimated Share of Search among double pram brands worldwide peaked at 4.4% in March 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for double pram brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Joie worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.
Where does Joie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Child car seat brands | 5th of 5 | 0.71% | Show ranking |
| Child car seat brands | 5th of 5 | 0.61% | Show ranking |
| Car seat brands | 4th of 4 | 0.61% | Show ranking |
| Double pram brands | 3rd of 3 | 4.4% | Shown above |
How is Joie measured?
Brandwave collects information about searches that people make online using Joie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- car seat joie
- joie double pram
- joie i spin
- joie spin
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Is Joie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.