Graco vs Joie:Which is more popular by branded search?
In August 2026, Graco had more branded searches than Joie among child car seat brands worldwide. Graco was estimated to have 110K branded searches compared to Joie’s 83K, and held an 8.7% Share of Search versus Joie’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Graco or Joie?
Compare the child car seat brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Graco, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Maxi-Cosi | Graco | Britax | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 24.5% | 11% | 6.8% | 4.7% |
| Nov 2025 | 54.2% | 25.3% | 9.3% | 6.4% | 4.9% |
| Dec 2025 | 53.2% | 24.4% | 10.9% | 6.8% | 4.7% |
| Jan 2026 | 54.4% | 25.6% | 9.4% | 5.8% | 4.9% |
| Feb 2026 | 54.5% | 25.2% | 9.2% | 6.4% | 4.8% |
| Mar 2026 | 57.3% | 21.8% | 9.8% | 6% | 5.1% |
| Apr 2026 | 54.7% | 23.4% | 10.5% | 5.9% | 5.5% |
| May 2026 | 54.9% | 24.4% | 8.9% | 6.1% | 5.7% |
| Jun 2026 | 54.5% | 24.6% | 9% | 6.2% | 5.7% |
| Jul 2026 | 54% | 24.3% | 8.9% | 6.1% | 6.8% |
| Aug 2026 | 54.2% | 23.8% | 8.7% | 6.7% | 6.6% |
| Sep 2026 | — | — | — | — | — |
How has the Graco and Joie comparison changed over the last 12 months?
3 findings
- Graco was ahead of Joie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among child car seat brands worldwide moved from 11% to 8.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide moved from 4.7% to 6.6%, and its estimated monthly branded searches moved from 57.5K to 83K.
How did search popularity change for child car seat brands worldwide in August 2026?
3 changes
In August 2026, Britax overtook Joie to rank 4th among child car seat brands worldwide, at 6.7%.
Estimated monthly branded searches for Joie worldwide rose 44.3% over 11 measured months, from 57.5K to 83K in August 2026.
Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Graco’s and Joie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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