Joie vs Nuna:Which is more popular by branded search?
In August 2026, Nuna had more branded searches than Joie among child car seat brands worldwide. Nuna was estimated to have 496K branded searches compared to Joie’s 83K, and held a 27.2% Share of Search versus Joie’s 4.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Joie or Nuna?
Compare brands selling child car seats for family travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nuna, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Nuna | Chicco | Britax | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 29.2% | 25.2% | 4.8% | 3.3% |
| Nov 2025 | 36.4% | 30.4% | 25.6% | 4.3% | 3.3% |
| Dec 2025 | 34.8% | 29.8% | 27.8% | 4.5% | 3.1% |
| Jan 2026 | 41.1% | 27.6% | 23.3% | 4.4% | 3.7% |
| Feb 2026 | 40.9% | 27.3% | 23.5% | 4.8% | 3.6% |
| Mar 2026 | 41.5% | 26.9% | 23.6% | 4.4% | 3.7% |
| Apr 2026 | 38.7% | 28.1% | 25.1% | 4.2% | 3.9% |
| May 2026 | 38.1% | 28.5% | 25.1% | 4.3% | 4% |
| Jun 2026 | 38.9% | 29.9% | 22.7% | 4.4% | 4.1% |
| Jul 2026 | 38.8% | 29.6% | 22.4% | 4.4% | 4.8% |
| Aug 2026 | 37.5% | 27.2% | 26.1% | 4.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
How has the Joie and Nuna comparison changed over the last 12 months?
3 findings
- Nuna was ahead of Joie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide moved from 3.3% to 4.6%, and its estimated monthly branded searches moved from 57.5K to 83K.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among child car seat brands worldwide moved from 29.2% to 27.2%, and its estimated monthly branded searches moved from 508K to 496K.
How did search popularity change for child car seat brands worldwide in August 2026?
2 changes
In August 2026, Nuna lost estimated Share of Search among child car seat brands worldwide, from 29.6% to 27.2%.
In August 2026, Joie fell from 4th to 5th among child car seat brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Joie’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.