Brandwave

Baby Jogger vs Joie:Which is more popular?

In September 2026, Baby Jogger had more branded searches than Joie among double pram brands worldwide. Baby Jogger had about 27,100 branded searches, while Joie had 14,800. Baby Jogger made up 7.5% of all double pram brand searches we track, and Joie accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about double pram brands, Baby Jogger appeared in four of the five answers and Joie in one. Baby Jogger was mentioned before Joie in every answer.

Among double pram brands worldwide in September 2026

Who do people search for more?

Baby Jogger, about 83% more searches than Joie

Baby Jogger 27.1K searchesJoie 14.8K searches

Who does AI mention more?

Baby Jogger, mentioned in 4 of 5 answers, Joie in 1

Baby Jogger in 4 of 5Joie in 1 of 5

Who does AI recommend more?

Baby Jogger, named ahead of Joie in every answer

Baby Jogger first in 3Joie never first

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Top double pram brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Jogger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Joie was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baby Jogger was listed before Joie in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bugaboo1st
  2. Baby Jogger2nd
  3. Joie3rd
  4. Silver Cross–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baby Jogger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double pram brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Baby Jogger or Joie more popular in search?

This chart shows how often people search Google for Baby Jogger and Joie by name. Each line represents a brand's share of searches for all four double pram brands we track, month by month, from English-language searches worldwide.

Baby Jogger and Joie among double pram brands worldwide, by month

Share of searches by month for Baby Jogger, Joie. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooSilver CrossBaby JoggerJoie
Oct 202568.9%20.7%7.6%2.8%
Nov 202568.9%20.7%7.6%2.8%
Dec 202565.8%24.2%7.3%2.7%
Jan 202668.5%20.6%7.5%3.4%
Feb 202664.4%23.7%8.7%3.2%
Mar 202666.9%20.1%9%4%
Apr 202668%20.4%7.5%4.1%
May 202668.5%20.6%7.5%3.4%
Jun 202668.5%20.6%7.5%3.4%
Jul 202668%20.4%7.5%4.1%
Aug 202668%20.4%7.5%4.1%
Sep 202668%20.4%7.5%4.1%

How has the Baby Jogger and Joie comparison changed over the last 12 months?

3 findings
  • Baby Jogger was ahead of Joie in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baby Jogger’s share of searches among double pram brands worldwide moved from 7.6% to 7.5%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Joie’s share of searches among double pram brands worldwide moved from 2.8% to 4.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

How did search popularity change for double pram brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Joie worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baby Jogger’s and Joie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baby Jogger

1 branded search term

  • baby jogger

Joie

1 branded search term

  • joie double pram

How the Brand Demand Index is measured

Other head-to-heads among double pram brands

Creator with pink hair and a pink jacket

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