Brandwave

How popular isBaby Jogger?

In September 2026, people searched for Baby Jogger by name about 27,100 times worldwide, about the same as the previous year. These searches made up 7.5% of all global double pram brand searches, placing Baby Jogger third out of four brands. When we asked both ChatGPT and Google AI Overviews about double pram brands, Baby Jogger appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Baby Jogger is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. BugabooShare of searches 68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Silver CrossShare of searches 20.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. Baby JoggerShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. JoieShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top double pram brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Jogger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Baby Jogger is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bugaboo1st
  2. Baby Jogger2nd
  3. Joie3rd
  4. Silver Cross–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baby Jogger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double pram brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which double pram brands compete with Baby Jogger?

Baby Jogger against double pram brands worldwide, by month

Share of searches by month for Bugaboo, Silver Cross, Baby Jogger, Joie. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooSilver CrossBaby JoggerJoie
Oct 202568.9%20.7%7.6%2.8%
Nov 202568.9%20.7%7.6%2.8%
Dec 202565.8%24.2%7.3%2.7%
Jan 202668.5%20.6%7.5%3.4%
Feb 202664.4%23.7%8.7%3.2%
Mar 202666.9%20.1%9%4%
Apr 202668%20.4%7.5%4.1%
May 202668.5%20.6%7.5%3.4%
Jun 202668.5%20.6%7.5%3.4%
Jul 202668%20.4%7.5%4.1%
Aug 202668%20.4%7.5%4.1%
Sep 202668%20.4%7.5%4.1%
  1. 1.Bugaboo

    68%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Joie

    4.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Baby Jogger and its closest rivals

Every comparison with Baby Jogger

11 comparisons

How has branded search demand for Baby Jogger changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baby Jogger worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Baby Jogger’s share of searches among double pram brands worldwide peaked at 9% in March 2026 and was lowest at 7.3% in December 2025.

How did search popularity change for double pram brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Joie worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

How are Baby Jogger’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Baby Jogger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baby jogger

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How the Brand Demand Index is measured

Where does Baby Jogger compete?

Baby Jogger is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pram and stroller brands10th of 111.3%Show ranking
Double pram brands3rd of 47.5%Shown above
Creator with pink hair and a pink jacket

Is Baby Jogger your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.