Double pram brands:Which are searched most?
In September 2026, Bugaboo was the most searched among double pram brands worldwide, with an estimated 442K branded searches and 75.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Bugaboo75.3%
Silver Cross20.7%
Joie4%
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Share of SearchLeaderboard
Compare the double pram brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, Silver Cross, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Silver Cross | Joie |
|---|---|---|---|
| Oct 2025 | 78.5% | 18.5% | 3% |
| Nov 2025 | 78.9% | 17.8% | 3.3% |
| Dec 2025 | 75.9% | 20.9% | 3.1% |
| Jan 2026 | 77.1% | 19.5% | 3.4% |
| Feb 2026 | 76% | 20.6% | 3.4% |
| Mar 2026 | 77.9% | 18.2% | 3.8% |
| Apr 2026 | 77.7% | 18.4% | 3.9% |
| May 2026 | 78% | 18.5% | 3.5% |
| Jun 2026 | 78% | 18.6% | 3.4% |
| Jul 2026 | 77% | 19.2% | 3.9% |
| Aug 2026 | 75.2% | 21% | 3.8% |
| Sep 2026 | 75.3% | 20.7% | 4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.3% | 442K | -5.7% | +0.1 points | |
| 2, held 2nd | 20.7% | 121K | -7.6% | -0.4 points | |
| 3, held 3rd | 4% | 23.6K | 0% | +0.2 points |
Compare search popularity between leading brands
Which brand is most popular in search among double pram brands worldwide?
3 brands
In September 2026, Bugaboo was the most searched among double pram brands worldwide, with an estimated 442K branded searches and 75.3% estimated Share of Search within this set. Silver Cross is in 2nd place, 54.7 percentage points behind at 20.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Bugaboo | 78.5% → 75.3% | 78.9%Nov 2025 | 75.2%Aug 2026 | 1st |
| Silver Cross | 18.5% → 20.7% | 21%Aug 2026 | 17.8%Nov 2025 | 2nd |
| Joie | 3% → 4% | 4%Sep 2026 | 3%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among double pram brands worldwide decreased from 78.5% to 75.3%.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among double pram brands worldwide increased from 18.5% to 20.7%.
- Across the 12 months ending September 2026, Joie’s estimated Share of Search among double pram brands worldwide increased from 3% to 4%.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among double pram brands worldwide peaked at 78.9% in November 2025 and was lowest at 75.2% in August 2026.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among double pram brands worldwide peaked at 21% in August 2026 and was lowest at 17.8% in November 2025.
How did search popularity change for double pram brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Joie worldwide rose 33.3% over 12 measured months, from 17.7K to 23.6K in September 2026.
Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.
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