Chicco vs Ingenuity:Which is searched more?
In September 2026, Chicco had more branded searches than Ingenuity among baby rockers worldwide. Chicco was estimated to have 368K branded searches compared to Ingenuity’s 135K, and held a 35.4% Share of Search versus Ingenuity’s 13%. These are worldwide searches for English-language branded terms.
Follow Chicco vs Ingenuity and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Chicco or Ingenuity?
Compare the baby rockers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Ingenuity. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | BabyBjörn | Ingenuity | Graco | 4moms |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 24.5% | 14.7% | 16.3% | 12.8% | 1.8% |
| Nov 2025 | 30.8% | 30.8% | 12.4% | 13.8% | 10.8% | 1.5% |
| Dec 2025 | 29.4% | 36% | 11.8% | 10.8% | 10.6% | 1.4% |
| Jan 2026 | 29.9% | 24.5% | 14.7% | 16.3% | 12.8% | 1.8% |
| Feb 2026 | 32.2% | 21.5% | 15.8% | 14.4% | 14.1% | 1.9% |
| Mar 2026 | 33.5% | 22.4% | 13.5% | 15% | 13.9% | 1.6% |
| Apr 2026 | 33.4% | 22.3% | 13.4% | 15% | 14.3% | 1.6% |
| May 2026 | 35.4% | 23.7% | 14.2% | 13% | 12.3% | 1.4% |
| Jun 2026 | 32.4% | 21.7% | 15.9% | 14.5% | 13.8% | 1.6% |
| Jul 2026 | 31.8% | 26% | 15.6% | 11.6% | 13.5% | 1.6% |
| Aug 2026 | 35.2% | 23.6% | 14.2% | 12.9% | 12.7% | 1.4% |
| Sep 2026 | 35.4% | 23.7% | 14.2% | 13% | 12.3% | 1.4% |
How has the Chicco and Ingenuity comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Ingenuity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chicco’s estimated Share of Search among baby rockers worldwide moved from 29.9% to 35.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Ingenuity’s estimated Share of Search among baby rockers worldwide moved from 16.3% to 13%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for baby rockers worldwide in September 2026?
1 change
Estimated monthly branded searches for Ingenuity worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
Other head-to-heads among baby rockers
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Ingenuity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.