Chicco vs Peg Perego:Which is searched more?
In August 2026, Chicco had more branded searches than Peg Perego among high chairs worldwide. Chicco was estimated to have 475K branded searches compared to Peg Perego’s 60.5K, and held a 38.5% Share of Search versus Peg Perego’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicco or Peg Perego?
Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Peg Perego. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Peg Perego |
|---|---|---|
| Oct 2025 | 35.4% | 4.9% |
| Nov 2025 | 37.7% | 5% |
| Dec 2025 | 37.3% | 4.3% |
| Jan 2026 | 35.7% | 4.9% |
| Feb 2026 | 36.4% | 4.8% |
| Mar 2026 | 36.5% | 4.9% |
| Apr 2026 | 37.9% | 5% |
| May 2026 | 37.1% | 5% |
| Jun 2026 | 36.9% | 4.7% |
| Jul 2026 | 35.1% | 4.5% |
| Aug 2026 | 38.5% | 4.9% |
| Sep 2026 | — | — |
How has the Chicco and Peg Perego comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Peg Perego in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide moved from 35.4% to 38.5%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Peg Perego’s estimated Share of Search among high chairs worldwide held steady at 4.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for high chairs worldwide in August 2026?
1 change
In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 35.1% to 38.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Peg Perego’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicco
8 branded search terms
- car seat chicco
- chicco
- chicco car seat
- chicco fit360
- chicco keyfit
- chicco myfit
- chicco onefit
- chiccousa com
Peg Perego
1 branded search term
- peg perego
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