Chicco vs Vicks:Which is more popular by branded search?
In August 2026, Chicco had more branded searches than Vicks among baby thermometers worldwide. Chicco was estimated to have 475K branded searches compared to Vicks’ 2.4K, and held a 58.3% Share of Search versus Vicks’ 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicco or Vicks?
Compare the baby thermometers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Vicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Braun | Tommee Tippee | Vicks | Exergen | Frida |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 24.2% | 17.7% | 0.47% | 0.25% | — |
| Nov 2025 | 55.5% | 30.4% | 13.5% | 0.36% | 0.24% | — |
| Dec 2025 | 50.6% | 35.6% | 13% | 0.52% | 0.34% | — |
| Jan 2026 | 56.1% | 25.9% | 17.1% | 0.56% | 0.37% | — |
| Feb 2026 | 57% | 25.3% | 16.7% | 0.55% | 0.37% | — |
| Mar 2026 | 58.9% | 22.8% | 17.7% | 0.38% | 0.31% | — |
| Apr 2026 | 61.4% | 23.3% | 14.8% | 0.32% | 0.22% | — |
| May 2026 | 60.9% | 23.5% | 15% | 0.33% | 0.22% | — |
| Jun 2026 | 53.9% | 26.8% | 18.8% | 0.33% | 0.18% | — |
| Jul 2026 | 53.4% | 27.5% | 18.6% | 0.26% | 0.22% | — |
| Aug 2026 | 58.3% | 24.7% | 16.6% | 0.29% | 0.2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Chicco and Vicks comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Vicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide moved from 57.4% to 58.3%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among baby thermometers worldwide moved from 0.47% to 0.29%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for baby thermometers worldwide in August 2026?
2 changes
In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.
Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.