Brandwave

Baby thermometers:Which are searched most?

In August 2026, Chicco was the most searched among baby thermometers worldwide, with an estimated 475K branded searches and 58.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco58.3%
  2. Braun24.7%
  3. Tommee Tippee16.6%
  4. Vicks0.29%
  5. Exergen0.2%
  6. Frida—

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Share of SearchLeaderboard

Compare the baby thermometers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby thermometers worldwide, by month

Share of Search by month for Chicco, Braun, Tommee Tippee. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoBraunTommee TippeeVicksExergenFrida
Oct 202557.4%24.2%17.7%0.47%0.25%—
Nov 202555.5%30.4%13.5%0.36%0.24%—
Dec 202550.6%35.6%13%0.52%0.34%—
Jan 202656.1%25.9%17.1%0.56%0.37%—
Feb 202657%25.3%16.7%0.55%0.37%—
Mar 202658.9%22.8%17.7%0.38%0.31%—
Apr 202661.4%23.3%14.8%0.32%0.22%—
May 202660.9%23.5%15%0.33%0.22%—
Jun 202653.9%26.8%18.8%0.33%0.18%—
Jul 202653.4%27.5%18.6%0.26%0.22%—
Aug 202658.3%24.7%16.6%0.29%0.2%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chicco

    58.3%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +4.9 points.

  2. 2.Braun

    24.7%

    Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -2.8 points.

  3. Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Vicks

    0.29%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  5. 5.Exergen

    0.2%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Frida

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among baby thermometers worldwide?

In August 2026, Chicco was the most searched among baby thermometers worldwide, with an estimated 475K branded searches and 58.3% estimated Share of Search within this set. Braun is in 2nd place, 33.6 percentage points behind at 24.7% Share of Search.

Global baby thermometers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chicco57.4% → 58.3%61.4%Apr 202650.6%Dec 20251st
Braun24.2% → 24.7%35.6%Dec 202522.8%Mar 20262nd
Tommee Tippee17.7% → 16.6%18.8%Jun 202613%Dec 20253rd
Vicks0.47% → 0.29%0.56%Jan 20260.26%Jul 20264th
Exergen0.25% → 0.2%0.37%Jan 20260.18%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide increased from 57.4% to 58.3%.
  • Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide decreased from 17.7% to 16.6%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide peaked at 61.4% in April 2026 and was lowest at 50.6% in December 2025.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among baby thermometers worldwide peaked at 35.6% in December 2025 and was lowest at 22.8% in March 2026.
  • Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide peaked at 18.8% in June 2026 and was lowest at 13% in December 2025.
  • Across the 11 months ending August 2026, Braun, Vicks, Exergen and Frida held steady: their estimated Share of Search among baby thermometers worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby thermometers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.

  2. In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%.

  3. In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%.

  4. Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Exergen worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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