Brandwave

How popular isChicco?

In September 2026, people searched for Chicco by name about 452,000 times worldwide, about the same as the previous year. These searches made up 18.5% of all global pram and stroller brand searches, placing Chicco third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Chicco appeared in two of the five answers and was the eighth most recommended of the 11.

Search and AI answers in September 2026

Chicco is the third most searched of 11 competitors and the eighth most recommended in AI answers.

  1. BugabooShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NunaShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ChiccoShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. UPPAbabyShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CybexShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chicco was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chicco is the eighth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Nuna3rd
  4. Baby Jogger4th
  5. Cybex5th
  6. Graco6th
  7. Silver Cross7th
  8. Chicco8th
  9. Joolz9th
  10. Mountain Buggy–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pram and stroller brands compete with Chicco?

Chicco against pram and stroller brands worldwide, by month

Share of searches by month for Bugaboo, Nuna, Chicco, UPPAbaby, Cybex, Silver Cross, Graco, Joolz. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooNunaChiccoUPPAbabyCybexSilver CrossGracoJoolzMountain BuggyBaby JoggerPhil & Teds
Oct 202521.5%19%18.1%13.2%10.9%5.1%6.3%2.8%1.6%1.3%0.2%
Nov 202520%20.6%19.4%12.5%11.5%4.5%5.6%3%1.4%1.1%0.18%
Dec 202520%20.1%20.9%11.8%10.6%5.5%5.9%2.2%1.6%1.2%0.19%
Jan 202621.8%18.3%17.5%12.5%12.3%5.5%6%2.7%1.9%1.2%0.2%
Feb 202621.5%18.1%17.2%12.6%12.6%5.8%5.9%2.7%1.9%1.5%0.19%
Mar 202622%18.2%17.3%12.4%12.9%5.1%6%2.7%1.7%1.5%0.2%
Apr 202621.7%18.5%17.4%12.7%12.8%5.1%6%2.7%1.7%1.2%0.16%
May 202622.2%18.6%17.8%13.6%11.9%5.3%5%2.8%1.6%1.2%0.16%
Jun 202623.2%20.1%15.7%12.4%12.1%5.5%5.3%2.4%1.7%1.3%0.17%
Jul 202623.4%19.9%15.5%12.2%12.2%5.8%5.3%2.4%1.8%1.3%0.17%
Aug 202621.3%18.6%17.7%13.8%11.9%6%5%2.7%1.6%1.2%0.16%
Sep 202620.9%19.2%18.5%13%11.6%5.7%5.2%2.9%1.5%1.3%0.21%

  1. 1.Bugaboo

    20.9%

    Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share -0.4 points.

  2. 2.Nuna

    19.2%

    Held 2nd. 407K estimated branded searches, -0.8% vs prior month. Share +0.6 points.

  3. 3.Chicco

    18.5%

    Held 3rd. 390K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.UPPAbaby

    13%

    Held 4th. 276K estimated branded searches, -8.9% vs prior month. Share -0.7 points.

  5. 5.Cybex

    11.6%

    Held 5th. 245K estimated branded searches, -6.1% vs prior month. Share -0.3 points.

  6. 6.Silver Cross

    5.7%

    Held 6th. 121K estimated branded searches, -7.6% vs prior month. Share -0.2 points.

  7. 7.Graco

    5.2%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Joolz

    2.9%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Mountain Buggy

    1.5%

    Held 9th. 31K estimated branded searches, -11.9% vs prior month. Share -0.1 points.

  10. 10.Baby Jogger

    1.3%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Phil & Teds

    0.21%

    Held 11th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Chicco and its closest rivals

Every comparison with Chicco

33 comparisons

How has branded search demand for Chicco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chicco worldwide held steady, from 451K to 452K.
  • Across the 12 months ending September 2026, Chicco’s share of searches among pram and stroller brands worldwide peaked at 20.9% in December 2025 and was lowest at 15.5% in July 2026.

How did search popularity change for pram and stroller brands worldwide in September 2026?

6 changes

  1. In September 2026, Chicco gained share of searches among pram and stroller brands worldwide, from 17.7% to 18.5%.

  2. In September 2026, Nuna gained share of searches among pram and stroller brands worldwide, from 18.6% to 19.2%.

  3. In September 2026, UPPAbaby lost share of searches among pram and stroller brands worldwide, from 13.8% to 13%.

  4. Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.

  5. Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Mountain Buggy worldwide fell 11.9% over 12 measured months, from 35.2K to 31K in September 2026.

How are Chicco’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Chicco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • car seat chicco
  • chicco
  • chicco bottle steriliser
  • chicco car seat
  • chicco high chair
  • chicco keyfit
  • chicco myfit
  • chicco onefit
  • chicco stroller

Do you work for Chicco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Chicco compete?

Chicco is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby thermometers2nd of 517%Show ranking
Pram and stroller brands3rd of 1118.5%Shown above
Child car seat brands2nd of 924.2%Show ranking
High chairs6th of 60.94%Show ranking
Baby rockers1st of 638.1%Show ranking
Bottle sterilisers6th of 60.25%Show ranking
Baby high chair brands5th of 61.2%Show ranking
Creator with pink hair and a pink jacket

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