Brandwave

How popular isChicco?

In September 2026, people searched for Chicco by name about 452,000 times worldwide, about the same as the previous year. These searches made up 1.2% of all global baby high chair brand searches, placing Chicco fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby high chair brands, Chicco appeared in three of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Chicco is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. StokkeShare of searches 63.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. IKEAShare of searches 16.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. MockaShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. MockingbirdShare of searches 9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. ChiccoShare of searches 1.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chicco was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Chicco is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. IKEA2nd
  3. Mockingbird3rd
  4. Chicco4th
  5. Mocka–
  6. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chicco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mockingbird2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mocka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy?”

    1. 1Stokke
    2. 2IKEA
    3. 3Mockingbird
    4. 4Chicco

  • Asked ChatGPT

    “What are the best baby high chair brands?”

    1. 1Stokke
    2. 2Mockingbird
    3. 3IKEA
    4. 4Chicco

  • Asked ChatGPT

    “What's the best baby high chair brand for safe meal times?”

    1. 1Stokke
    2. 2IKEA

  • Searched Google, AI Overview

    “high chair for baby”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “folding high chair”

    1. 1Chicco

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby high chair brands compete with Chicco?

Chicco against baby high chair brands worldwide, by month

Share of searches by month for Stokke, IKEA, Mocka, Mockingbird, Chicco. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockaMockingbirdChiccoPhil & Teds
Oct 202560.5%17.9%11.7%7.9%1.3%0.7%
Nov 202563.8%14.1%11.3%9.3%1%0.55%
Dec 202560.2%16.6%12.8%8.6%1.1%0.62%
Jan 202661.6%17.1%10.7%8.8%1.2%0.64%
Feb 202660.7%16.6%10.5%10.5%1.1%0.62%
Mar 202664.2%15.4%9.2%9.2%1.2%0.67%
Apr 202660%17.3%10.3%10.3%1.4%0.62%
May 202660.9%16%11.7%9.6%1.3%0.57%
Jun 202657.5%19%12%9.8%1.1%0.58%
Jul 202657.6%17%10.7%13.1%1.2%0.52%
Aug 202661.9%17%10.7%8.7%1.2%0.52%
Sep 202663.5%16.7%9%9%1.2%0.65%

  1. 1.Stokke

    63.5%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.IKEA

    16.7%

    Held 2nd. 113K estimated branded searches, -4.2% vs prior month. Share -0.3 points.

  3. 3.Mocka

    9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Mockingbird

    9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Chicco

    1.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Phil & Teds

    0.65%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between Chicco and its closest rivals

Every comparison with Chicco

33 comparisons

How has branded search demand for Chicco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chicco worldwide held steady, from 451K to 452K.
  • Across the 12 months ending September 2026, Chicco’s share of searches among baby high chair brands worldwide held steady, from 1.3% to 1.2%.

How did search popularity change for baby high chair brands worldwide in September 2026?

3 changes

  1. In September 2026, Stokke gained share of searches among baby high chair brands worldwide, from 61.9% to 63.5%.

  2. In September 2026, Mocka lost share of searches among baby high chair brands worldwide, from 10.7% to 9%.

  3. Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are Chicco’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Chicco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • car seat chicco
  • chicco
  • chicco bottle steriliser
  • chicco car seat
  • chicco high chair
  • chicco keyfit
  • chicco myfit
  • chicco onefit
  • chicco stroller

Do you work for Chicco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Chicco compete?

Chicco is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby thermometers2nd of 517%Show ranking
Pram and stroller brands3rd of 1118.5%Show ranking
Child car seat brands2nd of 924.2%Show ranking
High chairs6th of 60.94%Show ranking
Baby rockers1st of 638.1%Show ranking
Bottle sterilisers6th of 60.25%Show ranking
Baby high chair brands5th of 61.2%Shown above
Creator with pink hair and a pink jacket

Is Chicco your brand?

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