Brandwave

How popular isStokke in search?

In September 2026, there were an estimated 429K branded searches for Stokke worldwide which is up 12.5% over the last 12 months. Stokke holds 86.9% estimated Share of Search among baby high chair brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stokke86.9%
  2. Mocka12.3%
  3. Phil & Teds0.89%
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Which baby high chair brands compete with Stokke?

Stokke against baby high chair brands worldwide, by month

Share of Search by month for Stokke, Mocka. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeMockaPhil & Teds
Oct 202582.9%16.1%0.96%
Nov 202584.3%15%0.73%
Dec 202581.8%17.4%0.85%
Jan 202684.4%14.7%0.87%
Feb 202684.6%14.6%0.87%
Mar 202686.7%12.4%0.9%
Apr 202684.6%14.6%0.87%
May 202683.2%16%0.78%
Jun 202682.1%17.1%0.83%
Jul 202683.7%15.5%0.76%
Aug 202684.7%14.6%0.71%
Sep 202686.9%12.3%0.89%

  1. 1.Stokke

    86.9%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Mocka

    12.3%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  3. 3.Phil & Teds

    0.89%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Stokke and its closest rivals

Every comparison with Stokke

How has branded search demand for Stokke changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stokke worldwide rose from 381K to 429K.
  • Across the 12 months ending September 2026, Stokke’s estimated Share of Search among baby high chair brands worldwide increased from 82.9% to 86.9%.
  • Across the 12 months ending September 2026, Stokke’s estimated Share of Search among baby high chair brands worldwide peaked at 86.9% in September 2026 and was lowest at 81.8% in December 2025.

How did search popularity change for baby high chair brands worldwide in September 2026?

  1. In September 2026, Stokke gained estimated Share of Search among baby high chair brands worldwide, from 84.7% to 86.9%.

  2. In September 2026, Mocka lost estimated Share of Search among baby high chair brands worldwide, from 14.6% to 12.3%.

Where does Stokke compete?

Stokke is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs1st of 638.9%Show ranking
Nursery furniture brands1st of 565.1%Show ranking
Cot mattress brands1st of 567.9%Show ranking
Baby high chair brands1st of 386.9%Shown above

How is Stokke measured?

Brandwave collects information about searches that people make online using Stokke’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stokke
  • stokke flexi bath
  • stokke high chair
  • stokke trapp

Do you work for Stokke? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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