Brandwave

How popular isPhil & Teds in search?

In September 2026, there were an estimated 4.4K branded searches for Phil & Teds worldwide which held steady over the last 12 months. Phil & Teds holds 0.89% estimated Share of Search among baby high chair brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stokke86.9%
  2. Mocka12.3%
  3. Phil & Teds0.89%
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Which baby high chair brands compete with Phil & Teds?

Phil & Teds against baby high chair brands worldwide, by month

Share of Search by month for Stokke, Mocka, Phil & Teds. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeMockaPhil & Teds
Oct 202582.9%16.1%0.96%
Nov 202584.3%15%0.73%
Dec 202581.8%17.4%0.85%
Jan 202684.4%14.7%0.87%
Feb 202684.6%14.6%0.87%
Mar 202686.7%12.4%0.9%
Apr 202684.6%14.6%0.87%
May 202683.2%16%0.78%
Jun 202682.1%17.1%0.83%
Jul 202683.7%15.5%0.76%
Aug 202684.7%14.6%0.71%
Sep 202686.9%12.3%0.89%

  1. 1.Stokke

    86.9%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Mocka

    12.3%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  3. 3.Phil & Teds

    0.89%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Phil & Teds and its closest rivals

Every comparison with Phil & Teds

How has branded search demand for Phil & Teds changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Phil & Teds worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Phil & Teds’ estimated Share of Search among baby high chair brands worldwide held steady, from 0.96% to 0.89%.

How did search popularity change for baby high chair brands worldwide in September 2026?

  1. In September 2026, Stokke gained estimated Share of Search among baby high chair brands worldwide, from 84.7% to 86.9%.

  2. In September 2026, Mocka lost estimated Share of Search among baby high chair brands worldwide, from 14.6% to 12.3%.

Where does Phil & Teds compete?

Phil & Teds is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby high chair brands3rd of 30.89%Shown above
Pram and stroller brands5th of 61%Show ranking
Pram brands5th of 51.1%Show ranking

How is Phil & Teds measured?

Brandwave collects information about searches that people make online using Phil & Teds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • phil teds

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How the Brand Demand Index is measured

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