Mountain Buggy vs Phil & Teds:Which is more popular by branded search?
In August 2026, Mountain Buggy had more branded searches than Phil & Teds among pram brands worldwide. Mountain Buggy was estimated to have 14.8K branded searches compared to Phil & Teds’ 70, and held a 1.8% Share of Search versus Phil & Teds’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mountain Buggy or Phil & Teds?
Compare the pram brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mountain Buggy, Phil & Teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Baby Jogger | Mountain Buggy | Phil & Teds |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 38.1% | 3.3% | 1.8% | 0.01% |
| Nov 2025 | 56.4% | 38.8% | 3.1% | 1.7% | 0.01% |
| Dec 2025 | 57.7% | 36.9% | 3.5% | 1.9% | 0.01% |
| Jan 2026 | 58.3% | 36.3% | 3.2% | 2.2% | 0.01% |
| Feb 2026 | 55.4% | 38.7% | 3.8% | 2.1% | 0.01% |
| Mar 2026 | 58.4% | 36% | 3.9% | 1.7% | 0.01% |
| Apr 2026 | 58.1% | 36.9% | 3.2% | 1.8% | <0.01% |
| May 2026 | 57.2% | 37.9% | 3.2% | 1.7% | 0.01% |
| Jun 2026 | 60.4% | 34.6% | 3.4% | 1.5% | 0.02% |
| Jul 2026 | 58.8% | 36.1% | 3.3% | 1.8% | 0.01% |
| Aug 2026 | 55.9% | 39.1% | 3.2% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Mountain Buggy and Phil & Teds comparison changed over the last 12 months?
3 findings
- Mountain Buggy was ahead of Phil & Teds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram brands worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Phil & Teds’ estimated Share of Search among pram brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for pram brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Phil & Teds worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mountain Buggy’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mountain Buggy
1 branded search term
- mountain buggy
Phil & Teds
1 branded search term
- phil&teds nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.