Pram brands:Which brands are most popular in search?
In August 2026, Bugaboo was the most searched among pram brands worldwide, with an estimated 469K branded searches and 55.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Bugaboo55.9%UPPAbaby39.1%
Baby Jogger3.2%
Mountain Buggy1.8%
Phil & Teds<0.01%
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Share of SearchLeaderboard
Compare the pram brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, UPPAbaby, Baby Jogger. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Baby Jogger | Mountain Buggy | Phil & Teds |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 38.1% | 3.3% | 1.8% | 0.01% |
| Nov 2025 | 56.4% | 38.8% | 3.1% | 1.7% | 0.01% |
| Dec 2025 | 57.7% | 36.9% | 3.5% | 1.9% | 0.01% |
| Jan 2026 | 58.3% | 36.3% | 3.2% | 2.2% | 0.01% |
| Feb 2026 | 55.4% | 38.7% | 3.8% | 2.1% | 0.01% |
| Mar 2026 | 58.4% | 36% | 3.9% | 1.7% | 0.01% |
| Apr 2026 | 58.1% | 36.9% | 3.2% | 1.8% | <0.01% |
| May 2026 | 57.2% | 37.9% | 3.2% | 1.7% | 0.01% |
| Jun 2026 | 60.4% | 34.6% | 3.4% | 1.5% | 0.02% |
| Jul 2026 | 58.8% | 36.1% | 3.3% | 1.8% | 0.01% |
| Aug 2026 | 55.9% | 39.1% | 3.2% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.9% | 469K | -3.6% | -2.9 points | |
| 2, held 2nd | 39.1% | 328K | +9.5% | +2.9 points | |
| 3, held 3rd | 3.2% | 27.1K | 0% | 0 points | |
| 4, held 4th | 1.8% | 14.8K | 0% | 0 points | |
| 5, held 5th | <0.01% | 70 | -22.2% | 0 points |
1.
Bugaboo55.9%
Held 1st. 469K estimated branded searches, -3.6% vs prior month. Share -2.9 points.
2.
39.1%
Held 2nd. 328K estimated branded searches, +9.5% vs prior month. Share +2.9 points.
3.2%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among pram brands worldwide?
5 brands
In August 2026, Bugaboo was the most searched among pram brands worldwide, with an estimated 469K branded searches and 55.9% estimated Share of Search within this set. UPPAbaby is in 2nd place, 16.9 percentage points behind at 39.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Bugaboo | 56.8% → 55.9% | 60.4%Jun 2026 | 55.4%Feb 2026 | 1st |
| UPPAbaby | 38.1% → 39.1% | 39.1%Aug 2026 | 34.6%Jun 2026 | 2nd |
| Baby Jogger | 3.3% → 3.2% | 3.9%Mar 2026 | 3.1%Nov 2025 | 3rd |
| Mountain Buggy | 1.8% | 2.2%Jan 2026 | 1.5%Jun 2026 | 4th |
| Phil & Teds | 0.01% → <0.01% | 0.02%Jun 2026 | <0.01%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide decreased from 56.8% to 55.9%.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide increased from 38.1% to 39.1%.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide peaked at 60.4% in June 2026 and was lowest at 55.4% in February 2026.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide peaked at 39.1% in August 2026 and was lowest at 34.6% in June 2026.
- Across the 11 months ending August 2026, Baby Jogger, Mountain Buggy and Phil & Teds held steady: their estimated Share of Search among pram brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for pram brands worldwide in August 2026?
3 changes
In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36.1% to 39.1%.
In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.8% to 55.9%.
Estimated monthly branded searches for Phil & Teds worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
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