How popular isPhil & Teds in search?
In August 2026, there were an estimated 70 branded searches for Phil & Teds worldwide which is down 22.2% over the last 11 months. Phil & Teds holds <0.01% estimated Share of Search among pram brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bugaboo55.9%UPPAbaby39.1%
Baby Jogger3.2%
Mountain Buggy1.8%
Phil & Teds<0.01%
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Which pram brands compete with Phil & Teds?
Share of Search by month for Bugaboo, UPPAbaby, Baby Jogger, Phil & Teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Baby Jogger | Mountain Buggy | Phil & Teds |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 38.1% | 3.3% | 1.8% | 0.01% |
| Nov 2025 | 56.4% | 38.8% | 3.1% | 1.7% | 0.01% |
| Dec 2025 | 57.7% | 36.9% | 3.5% | 1.9% | 0.01% |
| Jan 2026 | 58.3% | 36.3% | 3.2% | 2.2% | 0.01% |
| Feb 2026 | 55.4% | 38.7% | 3.8% | 2.1% | 0.01% |
| Mar 2026 | 58.4% | 36% | 3.9% | 1.7% | 0.01% |
| Apr 2026 | 58.1% | 36.9% | 3.2% | 1.8% | <0.01% |
| May 2026 | 57.2% | 37.9% | 3.2% | 1.7% | 0.01% |
| Jun 2026 | 60.4% | 34.6% | 3.4% | 1.5% | 0.02% |
| Jul 2026 | 58.8% | 36.1% | 3.3% | 1.8% | 0.01% |
| Aug 2026 | 55.9% | 39.1% | 3.2% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.9% | 469K | -3.6% | -2.9 points | |
| 2, held 2nd | 39.1% | 328K | +9.5% | +2.9 points | |
| 3, held 3rd | 3.2% | 27.1K | 0% | 0 points | |
| 4, held 4th | 1.8% | 14.8K | 0% | 0 points | |
| 5, held 5th | <0.01% | 70 | -22.2% | 0 points |
1.
Bugaboo55.9%
Held 1st. 469K estimated branded searches, -3.6% vs prior month. Share -2.9 points.
2.
39.1%
Held 2nd. 328K estimated branded searches, +9.5% vs prior month. Share +2.9 points.
3.2%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between Phil & Teds and its closest rivals
How has branded search demand for Phil & Teds changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Phil & Teds worldwide fell from 90 to 70.
- Across the 11 months ending August 2026, Phil & Teds’ estimated Share of Search among pram brands worldwide held steady, from 0.01% to <0.01%.
How did search popularity change for pram brands worldwide in August 2026?
3 changes
In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36.1% to 39.1%.
In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.8% to 55.9%.
Estimated monthly branded searches for Phil & Teds worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How is Phil & Teds measured?
Brandwave collects information about searches that people make online using Phil & Teds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- phil&teds nz
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